Prof. Dr. Ralf Elsner

Abbreviated CV

  • Professor of Marketing and Sales, Steinbeis Hochschule, Berlin, Germany, since 2016
  • Habilitation, WHU - Otto Beisheim School of Management, Vallendar, Germany, 2008

Publications

  • Elsner, Ralf; Krafft, Manfred; Huchzermeier, Arnd (2004): Optimizing Rhenania’s Direct Marketing Business through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment (The 2003 ISMS Practice Prize Winner). Marketing Science, 23(2), Spring, 192-206, and https://doi.org/10.1287/mksc.1040.0063 
  • Elsner, Ralf; Krafft, Manfred; Huchzermeier, Arnd (2003): Optimizing Rhenania’s Mail Order Business Through Dynamic Multilevel Modeling, Interfaces (Special Issue: Franz Edelman Award Papers), 33(1), 50-66, and https://doi.org/10.1287/inte.33.1.50.12719  

Citation Overview               LinkedIn