Dr. habil. Ralf Elsner

CEO at Rhenania Buchversand Group, Lahnstein

 

  • Title of Dissertation:  Optimiertes Direkt- und Database-Marketing     unter Einsatz mehrstufiger dynamischer Modelle, Gabler Verlag, 235 p.
  • Advisor: Prof. Dr. Manfred Krafft, Westfälischen Wilhelms-Universität zu Münster, Münster
  • Co-advisor: Prof. Dr. Arnd Huchzermeier, WHU - Otto Beisheim School of Management, Vallendar
  • Cumulative Habilitation:
  1. Elsner, Ralf; Krafft, Manfred; Huchzermeier, Arnd (2004): Optimizing Rhenania’s Direct Marketing Business through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog Brand Environment (The 2003 ISMS Practice Prize Winner), in: Marketing Science, Spring, pp. 192-206
  2. Elsner, Ralf; Krafft, Manfred; Huchzermeier, Arnd (2003): Optimizing Rhenania’s Mail Order Business through Dynamic Multilevel Modeling, in: Interfaces (Special Issue: Franz Edelman Award Papers), 33, January-February, pp. 50-66
  3. Malthouse, E. / Elsner, R. (2006): Customisation with crossed-basis sub-segmentation, in: Journal of Database Marketing & Customer Strategy Management 14(1), pp. 40-50
  • Advisor: Prof. Dr. Arnd Huchzermeier, WHU - Otto Beisheim School of Management
  • Co-advisor: Prof. Dr. Martin Fassnacht, WHU - Otto Beisheim School of Management
  • University degree: MSc, Universität Bonn
  • Award: Inaugural ISMS Practice Prize 2003