Oliver Höllriegl

Abbreviated CV

  • Director Consumer Insights & Marketing Effectiveness, GfK, Nuremberg, Germany, since 2015
  • Managing Partner, andrino, Nuremberg, Germany, since 2018
  • Doctoral Student, WHU - Otto Beisheim School of Management, Vallendar, Germany, since 2018
  • Dipl. Betriebswirt (Univ.), Friedrich-Alexander-Universität Erlangen-Nürnberg, 2009

Research Areas

  • Customer reactivation optimization
  • Customer retention management
  • Pharmacy market

Publications

Citation Overview