Dipl. Betriebswirtin (MBA) Verena Höllriegl

Geschäftsführerin, MEDICON BRL GmbH, Nürnberg

 

  • Title of Dissertation: Optimizing Direct-to-Consumer Advertising (DTCA) for a pharmaceutical retailer by introducing Predictive Modeling in a big-data setting
  • Co-Advisor: Prof. Dr. Martin Fassnacht, WHU - Otto Beisheim School of Management, Vallendar
  • University degree: Dipl. Betriebswirtin (MBA), ESB Reutlingen