Dr. Verena Höllriegl

Abbreviated CV

CEO, MEDICON, Nuremberg, Germany, since 2008
External Doctoral Student, WHU - Otto Beisheim School of Management, Vallendar, Germany, 2012-2018

Publications

Höllriegl, Verena (2018): Customer Reactivation Management in the Pharmacy Market - Resource-efficient Implementation of Direct Marketing Campaigns for Long-term Profit Maximization. Unpublished Dissertation, WHU – Otto Beisheim School of Management, 221 p.