Pitching Talents –

The newest talents within the WHU Entrepreneurial Ecosystem.

WHU Pitching Talents 2021-2022

In the academic year 2021-2022, all 3rd semester Bachelor students had to create and present a business model as part of the Entrepreneurship course. In addition, several 4th and 5th semester Bachelor students created business models for the course "Developing Novel Business Models". In total, 66 different business models were developed by 355 students. All teams received valuable feedback from various mentors during an online speed-dating session. More than 50 WHU alumni participated as mentors in this online speed dating. On this page you will find the pitches that were selected as the most inspiring and creative business models. They highlight the latest talent within the WHU Entrepreneurial Ecosystem.


Moritz Homrich, Kendra Benkendorf, Georg Hausmann, Vincent Straesser, Jim vanSomeren

Paper waste is a known culprit of the climate crisis. Despite this, even new and innovative businesses like the booming last-mile food delivery sector are still reliant on paper-based packaging, the production of which harms the environment and often they end up in the trash after a sole use.  Although reusable and more durable solutions for food transportation exist, they often fall short of being used long enough to achieve their potential environmental and economic benefit, leaving paper bags as the underserving industry standard. BagMeUp will change the way we think about grocery transportation, making it more sustainable, more customer friendly and more cost efficient for delivery services. Instead of having to throw away paper or plastic bags, use our reusable polypropylene bags and return them to us- environmental benefit guaranteed!  BagMeUp provides the infrastructure needed to realize the full potential of reusable packaging solutions. Watch our pitch to find out more about us!

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Tabea Bünger, Sara Elli, Max Lindemann, Arne Marx, Peidong Song

Bluestream aims to develop an intuitive waste management ecosystem based on microbial technology to revolutionize waste management at home and contribute to sustainability. With the Bluestream Bin paired the Bluestream Pod filled with microbial organisms, our solution is to focus on an automated waste separation and elimination process through microbial technology. Sustainability, disruptive digital solutions, and big data are business trends that characterize the market environment of the future. Operating in the structurally inflexible waste management industry, Bluestream enters this global market with a disruptive innovation. Initially targeting at 3–4-person upper middle-class households that live in German urban regions, we focus on a product-based model. Together with leading field experts in microbiology and the platform of WHU-Otto Beisheim School of Management, join us- Tabea Bünger, Sara Elli, Arne Marx, Peidong Song, and Max Lindemann- to revolutionize waste management.

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Break-fast delivery

Tim Kistenpfennig, Danny Nguyen, Carlos Schaefer, Louis Scheele, Kaspar Schulze Wartenhorst

Your convenient subscription to a healthy breakfast, delivered to your doorbell every single morning. Hundreds of millions of people across the globe systematically skip their breakfast. And if not, chances are that an adequate breakfast is compensated by a sugary, unhealthy alternative. Not only does this lead to forms of discomfort such as hunger or bad mood, but it also has severe implications on the overall health. Therefore, to target the global 32 billion € market, Break-Fast has developed a solution that perfectly fits the zeitgeist. Our app offers a weekly standard or premium subscription plan for our ready-to-eat breakfast boxes which are created in close cooperation with nutrition experts – for a guaranteed nutritional balance. The boxes are produced in our ghost kitchens and conveniently transported by bikers to your doorbell in the morning – ready for you to pick up on your way to work.

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Konstantin van Megen, Phillip Stehr, Timo Marquardt, Maximilian Ehrmann, Josefine Hobert

We are Clocycle – the first tech-enabled clothing bank. Every year, more than one million tons of old clothes are disposed of in Germany, with the majority ending up in clothing banks with the hope of helping people in need. However, most people do not realize that these clothing banks often contain large amounts of garbage, which is why the clothes can no longer be donated or recycled. Additionally, many clothing banks in Germany are operated illegally. Thus, the remainder of the textiles end up everywhere but with the people in need. Hence, we created Clocycle to solve this issue: Our clothing banks prevent people from disposing of items other than textiles by scanning all deposited items with our integrated camera system and returning those which are not clothes. An included scale then weighs the accepted textiles so that our customers receive points for their accepted clothing items to incentivize the use of our clothing banks. These points can be used to support social projects right within our app. Afterward, we take care of the appropriate disposal of the textiles, bringing us one step closer to our goal of a circular textile economy. Join us now on our journey!

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Anna-Lena Bikowski, Franziska Nix, Daria Rafati, Finn Schmidt, Ben Seidler, Lukas Tubes

It’s a commonly known problem: restaurants are especially during public events crowded and it takes forever to order, but even longer to get an opportunity to pay for it. This is especially problematic for the gastronomies, who lose money for customers who are about to go. Therefore we came up with EATERY: a software where people order and check out with their phones. QR-Code leads to a customized website where the guest can directly order and pay. The waiter only dose the actual delivery. Guest will never have to wait for the bill again nor need to worry about cash. Restaurants will benefit from higher table turnarounds and lower waters costs. With EATERY, they can improve its image to be up to date and modern. We make it possible to gain market insights about their customer segment. Also the covid hygiene concept can be applied easier.

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Johannes Renner, Alper Bicak, Sophia Mauss, Georgy Gorovoy, Christoph Meyer


Nils Ehrlich, Georgy Gorovoy, Viktoria Heckmann, Leon Wiemann, Vincent Wolters

In recent years, the world has been functioning quite differently than before. While the Corona pandemic hit and caused restrictions for all of us, the awareness of people on hygiene has increased massively. Taken to our everyday life, the success of restrictions depends on our discipline to execute strategies all the time. What can we do to achieve hygiene goals without the need for high self-control? One solution is Hygenius. Have you ever experienced your tooth being stained at the dentist to visualize impurity? Why not use this for hands as well? Exactly that is the idea. We stain impurity on hands to visualize physical and biological impurity to show people how to wash their hands. To do so, the soap uses color to hint at frequently forgotten hand parts. This may improve adults' washing routine, but especially children benefit from the visual feedback. Be a Hygiene Genius, with Hygenius!

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Jonas Kebsch, Thomas Schneider, Philipp Thamer, Lukas Mert Dietsche

leichtmatrose takes care of the biggest pain point for hobby sailors and other water sports tourists on the North- and Baltic Sea: The search for a free spot in the harbor of your dreams for your perfect and relaxed vacation on the water. Until now, the principle of "first come, first served" has always applied in sailing ports - sailors have always had to hope for a free berth without being able to foresee in advance whether a port would be full or empty. With the intelligent and already proven sensor system from leichtmatrose, it is now possible to observe the berth situation in a harbor in real time, book the perfect spot in advance, and enjoy a stress-free day on the water.

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Henning Austrup, Adriana Heimbrock, Daniel Matlin, Jonathan Peters, Frederik Strommenger

Passed is an app that lets you exchange tickets for selected events with an app. People that cannot use their ticket anymore for various reasons put their ticket on the marketplace and sell it to those that weren't able to get one. The price of the ticket depends on a set of regulations by Passed and the event organizer. Passed will generate revenues from a fee charged on every ticket sold via the platform and from the companies that the tickets are from. The app doesn't only create value for visitors of concerts or soccer games but also for companies since it enables them to use their facilities to their full capacity and thus maximize profit.

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Plastic offsetting

Kilian Franke, Peter Lange, Fynn Mostert, Thassilo Seeboth, Luca Cermesoni, Estelle Langer

The app's aim is to create an opportunity for people to compensate their daily plastic consumption and carbon footprint, that is something that seems to be inevitable nowadays. First, the costumer scans his receipt in the app, which shows the amount of plastic that is bought and consumed. In this way the costumer can offset his plastic consumption by donating to the app the equivalent amount of money. The start up will retain a fee and the remaining part will be donated to other selected social companies and start ups that fight against plastic pollution.

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Paul-Justus Busch, David Gazarian, Alexandra Huchzermeier, Tessa Pohlschroeder, Till Woest

ScreenSquad is a platform to virtually meet up with your friends and challenge each other to a more productive day with less time spent on your phone and social media. The main problem for young adults and students nowadays is the constant distraction and loss of focus due to the continuous urge to check your smartphone and the fear of missing out. ScreenSquad offers a solution to this problem in a gamified way. Friend groups can set a common screentime target, pick-up goal, and a monetary reward within the app. ScreenSqaud provides the group with valuable insights on their performance compared to their friends based on three factors – screentime, daily pick-ups, and used apps. Users are forced to check their smartphones less often and more efficiently to receive a good score and carry less fear of missing out since their friends are part of the game. In the end, the best ScreenSquad performers in the friend group can receive a monetary reward based on what everyone decided to pay in.

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Peter Kasper, Christoph Meyer, Nele Pottbecker, Kira Scheunemann, Jasper Vogelsaenger

This is Vagant, the new online fashion platform for all non-European brands. Many people will be familiar with the problem. You want to buy clothes from a modern and trendy brand that can be seen all over Instagram and TikTok on the most famous influencers. But when you complete the order, you get a big surprise. The cost of shipping, fees, and customs is almost higher than the actual order. Additionally, returning clothes that you do not like or that do not fit is very expensive, complicated, and in most cases not worth it in the first place. Vagant solves this problem and imports the trendiest and most popular garments that are not available in Europe and offers them on a single online fashion platform. This makes it possible to order individual clothes within Germany without paying the immense costs of fees, shipping, and returns.

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