Teaching at CSM –

Opening up new perspectives for our students

At the Chair of Sports und Management we want to open up new perspectives for our students by providing them with the newest research, a sound methodological basis and the opportunity to apply their skills to tackle the most striking challenges of the sports industry. In the following, we would therefore like to introduce our lecture formats to you. The chair of sports and management currently offers courses listed below.

In this course, we are focusing on the importance of strategy in the global sports industry. Our focus will be on strategy making in professional football and how sustainable growth can be fostered through conscious strategic choices. Together with students, we will explore whether professional football clubs still need long-term strategies in the light of a vastly more complex environment subject to a rapid rate of change.

Students will learn about the importance of speed and scalability and derive implications for strategy making in a digitalized world.

The Strategy Consulting Workshop aims to apply theoretical knowledge in practice. We will work with conceptual frameworks and theories from strategy and business building, apply tools and techniques for advising a client, and thereby create experiential value as you work in a consultant-like setting for the two days of the workshop. You will be divided into small, self-formed teams for the entire course.

We will be working with a client from the sports world, most likely an institution representing a trend sport. We plan to incorporate real client data, have you interact with the client and deliver the final presentation in front of the client.