Chair of Technology and Innovation
Marius Hatzenbühler has a dual bachelor's degree with a focus on product & Innovation Management at the European University of Applied Sciences including a study abroad at San Diego State University and a Master's degree in Entrepreneurship at the International School of Management in Cologne as well as in Management & Strategy at Edinburgh Napier University. Since January 2020 he has been working as a research assistant and doctoral candidate at the Chair of Technology and Innovation Management. In addition to his studies, he has held various professional positions in the energy, consulting, and start-up industry and co-founded the entrepreneurship conference RHIVE. Currently, he is supporting a company builder in Cologne in addition to his work at WHU.
His research interest is the exploration of the interplay between tradition and innovation. In particular, it involves discovering what tradition means in a business context and which characteristics and factors promote or prevent innovation.