Apl. Professor Dr. Tim Oliver Brexendorf
Apl. Professorship of Marketing

Apl. Professorship of Marketing

+49 (0)211 44709 760
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Research Interests

  • Consumer goods marketing
  • Brand management, in particular brand strategy, brand positioning, behavioral branding
  • Product (innovation) management, in particular product lines
  • Product design and product packaging
  • Manufacturer-retailer relationship


Review activities


  • American Marketing Association (AMA)
  • Association for Consumer Research (ACR)
  • European Marketing Academy (EMAC)
  • International Corporate Identity Group (ICIG)
  • Marketing Science Institute (MSI)
  • German Academic Association for Business Research (VHB) – Marketing
  • Society for Consumer Psychology (SCP)


  • Bachelor of Science (BSc) - Brand Management (English)
  • Bachelor of Science (BSc) - Contemporary Challenges in Marketing Management (English)
  • Bachelor European Summer Program - Brand Management in Europe (English)
  • Master of Science (MSc) - Product & Shopper Marketing (English)
    Best Teacher Award 2015 in WHU's Master of Science in Management program
  • Master of Science (MSc) - Luxury Brand Management (English)
  • Full-time and Part-time MBA - Strategic Brand Management (English)
  • Executive Education - B2C Marketing in Europe (English)
  • Executive Education - Brand Management in Family Businesses (English)
  • Henkel AC Marketing Academy - Marketing & Branding (English)

Work Experience

Date University Position
since 09/2020 WHU - Otto Beisheim School of Management, Düsseldorf Apl. Professorship of Marketing
since 06/2016 WHU - Otto Beisheim School of Management, Düsseldorf Professor (Außerplanmäßig) of Marketing
since 2012 Tuck School of Business at Dartmouth College, Hanover, New Hampshire, USA Visiting Research Scholar (Professor Kevin Lane Keller)
03/2016 – 09/2020 WHU - Otto Beisheim School of Management, Düsseldorf Director of the Henkel Center for Consumer Goods
04 - 05/2014 ESADE Business School at Ramon Llull University, Barcelona, Spain (Erasmus Exchange Program) Guest Professor of Marketing
03/2010 – 02/2016 WHU - Otto Beisheim School of Management, Düsseldorf Assistant Professor of Consumer Goods Marketing, Head of Henkel Center for Consumer Goods, Vallendar
03/2009 – 03/2010 University of St. Gallen, Switzerland Senior Research Fellow, Research Center for Customer Insight (FCI-HSG)
11/2007 – 03/2009 htp St. Gallen Management Consulting, Switzerland Project Manager
07/2002 – 11/2007 University of St. Gallen, Switzerland Research Assistant, Competence Center Brand Management, Institute for Marketing and Retailing (IMH-HSG)
09/2000 – 07/2002 OBI@OTTO GmbH&Co.KG, Hamburg E-Commerce Manager Dialogue Marketing/CRM
09/1999 – 09/2000 OBI Bau- und Heimwerkermärkte Headquarter, Wermelskirchen Junior Category Manager ECR


Date University Degree
10/2002 – 03/2009 Doctoral studies programme at the University of St. Gallen, Switzerland; Specialised programme Marketing Dr. oec. HSG
10/1993 – 03/2002 Studies of Business Administration at the Carl von Ossietzky University, Oldenburg Dipl.-Oec. Focus: Marketing, Strategic Management, Organizational Psychology
07/1989 – 07/1992 Carl von Ossietzky Gymnasium, Bremerhaven University-entrance diploma
07/1985 – 07/1989 Gymnasium Loxstedt