Apl. Professor Dr. Tim Oliver Brexendorf
Apl. Professorship of Marketing
Research Interests
- Consumer goods marketing
- Brand management, in particular brand strategy, brand positioning, behavioral branding
- Product (innovation) management, in particular product lines
- Product design and product packaging
- Manufacturer-retailer relationship
Editorship
- Emeritus Editor of the Journal of Brand Management
- Special Issue Co-Editor of the Journal of Brand Management (JBM), Special Issue on "Corporate brand Management - A leadership perspective" (together with John M. T. Balmer and Joachim Kernstock), 2013, Volume 20, No. 9
- Special Issue Co-Editor of the Journal of Brand Management (JBM), Special Issue on "Future challenges and opportunities in brand management" (together with Joachim Kernstock and Shaun Powell), 2015, Volume 21, No. 9
- Guest Special Issue Co-Editor of the Journal of the Academy of Marketing Science (JAMS), Special Issue on "Brand Innovation Interdependency" (together with Barry L. Bayus and Kevin Lane Keller), 2015, Volume 43, No. 5
Review activities
- Ad hoc-reviewerof the Academy of Marketing Association Summer and Winter Conferences
- Ad hoc-reviewer of the Academy of Marketing Science (AMS) Annual Conference
- Ad hoc-reviewer of the European Marketing Academy Conference (EMAC)
- Ad hoc-reviewer of the California Management Review
- Ad hoc-reviewer of the Journal of the Academy of Marketing Science (JAMS)
- Ac hoc-reviewer of the Journal of Brand Management
- Ad hoc-reviewer of the Journal of Business Research
- Ad hoc-reviewer of the Journal of Marketing Management
- Ad hoc-reviewer of the Journal of Product & Brand Management
- Ad hoc-reviewer of the Journal of Product Innovation Management
Membership
- American Marketing Association (AMA)
- Association for Consumer Research (ACR)
- European Marketing Academy (EMAC)
- International Corporate Identity Group (ICIG)
- Marketing Science Institute (MSI)
- German Academic Association for Business Research (VHB) – Marketing
- Society for Consumer Psychology (SCP)
Teaching
- Bachelor of Science (BSc) - Brand Management (English)
- Bachelor of Science (BSc) - Contemporary Challenges in Marketing Management (English)
- Bachelor European Summer Program - Brand Management in Europe (English)
- Master of Science (MSc) - Product & Shopper Marketing (English)
Best Teacher Award 2015 in WHU's Master of Science in Management program - Master of Science (MSc) - Luxury Brand Management (English)
- Full-time and Part-time MBA - Strategic Brand Management (English)
- Executive Education - B2C Marketing in Europe (English)
- Executive Education - Brand Management in Family Businesses (English)
- Henkel AC Marketing Academy - Marketing & Branding (English)
Work Experience
| Date | University | Position |
| since 09/2020 | WHU - Otto Beisheim School of Management, Düsseldorf | Apl. Professorship of Marketing |
| since 06/2016 | WHU - Otto Beisheim School of Management, Düsseldorf | Professor (Außerplanmäßig) of Marketing |
| since 2012 | Tuck School of Business at Dartmouth College, Hanover, New Hampshire, USA | Visiting Research Scholar (Professor Kevin Lane Keller) |
| 03/2016 – 09/2020 | WHU - Otto Beisheim School of Management, Düsseldorf | Director of the Henkel Center for Consumer Goods |
| 04 - 05/2014 | ESADE Business School at Ramon Llull University, Barcelona, Spain (Erasmus Exchange Program) | Guest Professor of Marketing |
| 03/2010 – 02/2016 | WHU - Otto Beisheim School of Management, Düsseldorf | Assistant Professor of Consumer Goods Marketing, Head of Henkel Center for Consumer Goods, Vallendar |
| 03/2009 – 03/2010 | University of St. Gallen, Switzerland | Senior Research Fellow, Research Center for Customer Insight (FCI-HSG) |
| 11/2007 – 03/2009 | htp St. Gallen Management Consulting, Switzerland | Project Manager |
| 07/2002 – 11/2007 | University of St. Gallen, Switzerland | Research Assistant, Competence Center Brand Management, Institute for Marketing and Retailing (IMH-HSG) |
| 09/2000 – 07/2002 | OBI@OTTO GmbH&Co.KG, Hamburg | E-Commerce Manager Dialogue Marketing/CRM |
| 09/1999 – 09/2000 | OBI Bau- und Heimwerkermärkte Headquarter, Wermelskirchen | Junior Category Manager ECR |
Education
| Date | University | Degree |
| 10/2002 – 03/2009 | Doctoral studies programme at the University of St. Gallen, Switzerland; Specialised programme Marketing | Dr. oec. HSG |
| 10/1993 – 03/2002 | Studies of Business Administration at the Carl von Ossietzky University, Oldenburg | Dipl.-Oec. Focus: Marketing, Strategic Management, Organizational Psychology |
| 07/1989 – 07/1992 | Carl von Ossietzky Gymnasium, Bremerhaven | University-entrance diploma |
| 07/1985 – 07/1989 | Gymnasium Loxstedt |