The Chair of Digital Marketing investigates questions concerning digitalization of our everyday lives. Collaborating with leading companies in the digital sector, we strive to foster exchange between research and practice.
We provide expertise in the following areas:
- Preference measurement for digital goods using, e.g., choice-based conjoint or discrete choice experiments (Demo)
- Customer management and actionable customer analytics for better targeting
- Online marketing for NGOs.
Are you a company looking to join forces for a project, particularly on questions concerning digitalization? Are you a student at the end of your master and are you interested in writing your PhD on business related and scientific highly relevant research questions? Please contact Professor Dr. Christian Schlereth directly here.
At the Facebook Select Event with a focus on Measurement on November 17, 2021, Chairholder Prof. Dr. Christian Schlereth had the honor of delivering a keynote address on the ongoing research at the Chair of Digital Marketing on the topic of "Long-Term Brand Equity and its Impact on Sales" for the…
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On October 28 and November 12, Christian Koldehoff, Global Head of CRM Analytics & Teamlead at Douglas, and Magdalena Pohl, Director of Global Expansion Strategy at i2x, provided interesting insights during their guest lectures in our MSc course “Actionable Customer Analytics”.
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Prof. Dr. Christian Schlereth will advise Welthungerhilfe in the future
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In the first paper, we examine the willingness to pay for midwifery, and in the second publication, we examine the pricing of health data
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From Aug. 20 to Aug. 23, the Chair of Digital Marketing hosted a joint PhD colloquium with friendly marketing professors at the University of Passau and various offsite activities.
Read moreThe Chair of Digital Marketing offers a wide range of topics around digitalization and supervisory capacity for Bachelor and Master Theses - contact us for details. Part of the courses and theses requires the use of XML editors. Licenses are kindly sponsored by Liquid Technologies with their software solution Liquid XML Studio. When writing your thesis, the following template is a helpful guide and contains additional information.
Have we caught your attention? Do you want to take a deeper look at pre-print versions of the publications listed below? Many of these can be downloaded via ResearchGate.
Take a look at videos from the different areas the Chair is involved in: research, teaching, and interviews with key figures within the field of Digital Marketing, including student club WHU Inside Business.
The Konrad-Adenauer-Stiftung awards scholarships to students and graduates with exceptional academic achievements and outstanding political or social commitment. Since 2016 Professor Dr. Christian Schlereth has held the position of liaison lecturer of the Konrad-Adenauer Foundation and supervises the Koblenz group of BSc, MSc, and Doctoral program scholarship students.
These scholarship students at WHU are part of a group that regularly participate in academic lectures, as well as cultural and social activities.
Are you looking for a financial scholarship? Do you have outstanding grades and course achievements? Are you involved in political, social, or cultural groups? Then you may be eligible for sponsorship by the foundation.
If you already have a KAS scholarship, contact:
christian.schlereth(at)whu.edu
+49 (0)261 6509 455
If you need support or further information, contact:
+49 (0)261 6509 456
Download application documents or request them via post:
Konrad-Adenauer- Stiftung e.V.
Rathausallee 12
53757 Sankt Augustin
Chair of Digital Marketing
Burgplatz 2
56179 Vallendar
