Chair of Digital Marketing –

Our digital art is data smart.

About us

The Chair of Digital Marketing investigates questions concerning digitalization of our everyday lives. Collaborating with leading companies in the digital sector, we strive to foster exchange between research and practice.

We provide expertise in the following areas:
- Preference measurement for digital goods using, e.g., choice-based conjoint or discrete choice experiments (Demo)
- Customer management and actionable customer analytics for better targeting
- Online marketing for NGOs.

Are you a company looking to join forces for a project, particularly on questions concerning digitalization? Are you a student at the end of your master and are you interested in writing your PhD on business related and scientific highly relevant research questions? Please contact Professor Christian Schlereth directly here.

News and stories

Read the news from Digital Marketing –
Keep up with the latest events and activities.

Working paper and demonstration code (Jupyter Notebook) by Meta & WHU show how marketing mix models capture brand impact

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On November 2 and 17, Christian Koldehoff and Dr. Mirja Kroschke attended the MSc course "Actionable Customer Analytics" taught by Prof. Schlereth

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Fake News is More Than Just Fabricated Content

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In the online MBA class “Marketing in a Digital World“, we welcomed two real digital marketing experts on October 1 and 8: Jan Hildebrand (Co-Founder Know.haus Marketing GmbH) and Moritz Fendt (Co-Founder Hanfgeflüster GmbH).

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As part of WHU's annual Graduation Ceremony, the In Praxi - WHU Alumni Association honors a master's thesis that is not only economically but also socially significant.

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The team from the Chair of Digital Marketing hosted this year's SALTY 2022 conference.

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Our team

Professor
Christian Schlereth

Chairholder
+49 (0)261 6509 455
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Dörthe Barlach

Personal Assistant
+49 (0)261 6509 456
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Roman Antoschin

Research Assistant
+49 (0)261 6509 459
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Sven Beisecker

Research Assistant
+49 (0)261 6509 458
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Christina Reh

Research Assistant
+49 (0)261 6509 460
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Manuel Weber

Research Assistant
+49 (0)261 6509 457
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External members

Béatrice Martin

Research Assistant

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Our alumni

Dr. Simon Stolz

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Dr. Sebastian Hein

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Dr. Joséphine Kreische

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Theses

Important information about theses.

The Chair of Digital Marketing offers a wide range of topics around digitalization and supervisory capacity for Bachelor and Master Theses - contact us for details. Part of the courses and theses requires the use of  XML editors. Licenses are kindly sponsored by Liquid Technologies with their software solution Liquid XML Studio. When writing your thesis, the following template is a helpful guide and contains additional information.

Download thesis template

Publications

Practical, relevant, and innovative –
Explore research and publications.

Have we caught your attention? Do you want to take a deeper look at pre-print versions of the publications listed below? Many of these can be downloaded via ResearchGate.

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Proceedings of the 50th Conference of the European Marketing Academy, Madrid, Spain
Social Capital Accumulation in Career Networks

Weiler, Michael / Stolz, Simon / Lanz, Andreas / Schlereth, Christian / Hinz, Oliver (2021) - Online

Proceedings of the 50th Conference of the European Marketing Academy, Madrid, Spain
Threshold Determination Using Extensions of Best-Worst Scaling

Beisecker, Sven / Schlereth, Christian / Eggers, Felix (2021) - Online

Proceedings of the 50th Conference of the European Marketing Academy, Madrid, Spain
How did the COVID-19 crisis change the social media peer-to-peer fundraising landscape?

Martin, Béatrice / Schlereth, Christian (2021) - Online

Proceedings of the 50th Conference of the European Marketing Academy, Madrid, Spain
Effectiveness of Online-only Coupons on Online and Offline Channels

Reh, Christina Antonie / Schlereth, Christian (2021) - Online

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Digital knowledge

Digital Marketing in motion –
Watch, listen, and learn more.

Research, interviews, and teaching.

Take a look at videos from the different areas the Chair is involved in: research, teaching, and interviews with key figures within the field of Digital Marketing, including student club WHU Inside Business.

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Konrad-Adenauer-Stiftung

The Konrad-Adenauer-Stiftung awards scholarships to students and graduates with exceptional academic achievements and outstanding political or social commitment. Since 2016 Professor Christian Schlereth has held the position of liaison lecturer of the Konrad-Adenauer Foundation and supervises the Koblenz group of BSc, MSc, and Doctoral program scholarship students.

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Contact

Get in touch with us –
We look forward to hearing from you.

Dörthe Barlach

Personal Assistant
+49 (0)261 6509 456
doerthe.barlach(at)whu.edu

WHU – Otto Beisheim School of Management

Chair of Digital Marketing
Burgplatz 2
56179 Vallendar

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