Chair of Digital Marketing

Working paper and demonstration code (Jupyter Notebook) by Meta & WHU show how marketing mix models capture brand impact

Read more

Chair of Digital Marketing

On November 2 and 17, Christian Koldehoff and Dr. Mirja Kroschke attended the MSc course "Actionable Customer Analytics" taught by Prof. Schlereth

Read more

Chair of Digital Marketing

Fake News is More Than Just Fabricated Content

Read more

Chair of Digital Marketing

In the online MBA class “Marketing in a Digital World“, we welcomed two real digital marketing experts on October 1 and 8: Jan Hildebrand (Co-Founder Know.haus Marketing GmbH) and Moritz Fendt (Co-Founder Hanfgeflüster GmbH).

Read more

Chair of Digital Marketing

The team from the Chair of Digital Marketing hosted this year's SALTY 2022 conference.

Read more

Chair of Digital Marketing

As part of WHU's annual Graduation Ceremony, the In Praxi - WHU Alumni Association honors a master's thesis that is not only economically but also socially significant.

Read more

Chair of Digital Marketing

The Chair of Digital Marketing presented a research project at the European Marketing Academy Conference (EMAC) 2022.

Read more

[Translate to English:]
Chair of Digital Marketing

WHU start-up baybies is one of the 2 German start-ups in the funding program

Read more

Chair of Digital Marketing

Founders of two WHU start-ups selected for Google funding initiative

 

Read more

[Translate to English:]
Magazin overall

The Digital Marketing Chair welcomes a new team member.

Read more