The Chair of Digital Marketing is looking for a Research Assistant / Doctoral Student (m/f/d) at WHU Campus Vallendar.
We are looking forward for your application.
Prof. Dr. Christian Schlereth on the challenges of using AI in business
The Chair of Digital Marketing was represented with research projects at the European Marketing Academy Conference (EMAC) 2023.
Prof. Dr. Christian Schlereth leads WHU Master Course in Israel
On March 28, March 29 and April 4, Christian Vögle, Martin Janzen and Marco Ries attended the BSc course 'Foundations of Marketing' taught by Prof. Schlereth
The article appeared in the February 2023 special issue on Sustainable Consumption
Findings on the effectiveness of sustainability endorsements in advertising
Working paper and demonstration code (Jupyter Notebook) by Meta & WHU show how marketing mix models capture brand impact
On November 2 and 17, Christian Koldehoff and Dr. Mirja Kroschke attended the MSc course "Actionable Customer Analytics" taught by Prof. Schlereth
Fake News is More Than Just Fabricated Content
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