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The Chair of Digital Marketing invites applications for the posititon of Research assistant /Doctoral Student (f/m/d) located at WHU campus Vallendar, starting as soon as possible.

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Simon Stolz successfully completes his doctoral degree.

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From Aug. 20 to Aug. 23, the Chair of Digital Marketing hosted a joint PhD colloquium with friendly marketing professors at the University of Passau and various offsite activities.

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Chair of Digital Marketing

The article appeared in the July 2021 special issue on Conversational Commerce

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Chair of Digital Marketing

For the sixth time, Prof. Dr. Christian Schlereth supported the annual Digital Leader Award from the scientific side.

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Chair of Digital Marketing

The research work of Simon Stolz and Prof. Dr. Christian Schlereth deals with the question of how to identify those contacts in social networks who are also "friends" in real life.

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Chair of Digital Marketing

On June 18, Jan Hildebrand, Co-Founder of Know.haus Marketing GmbH, visited the MBA course of Prof. Schlereth

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Chair of Digital Marketing

On June 11, Thomas Alscheid, Managing Director of WhiteWall Media GmbH, visited the marketing course of Prof. Schlereth of the Customized Masters Program.

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On May 31st, Nirit Ayal, CMO of Polariz, visited the marketing course of Prof. Schlereth of the Customized Masters Program.

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Chair of Digital Marketing

The Chair of Digital Marketing presented four research project on this year's European Marketing Academy Conference (EMAC) 2021.

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