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The Chair of Digital Marketing is looking for a Research Assistant / Doctoral Student (m/f/d) at WHU Campus Vallendar.

We are looking forward for your application.

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Magazin overall

Prof. Dr. Christian Schlereth on the challenges of using AI in business

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Chair of Digital Marketing

The Chair of Digital Marketing was represented with research projects at the European Marketing Academy Conference (EMAC) 2023.

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Chair of Digital Marketing

Prof. Dr. Christian Schlereth leads WHU Master Course in Israel

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On March 28, March 29 and April 4, Christian Vögle, Martin Janzen and Marco Ries attended the BSc course 'Foundations of Marketing' taught by Prof. Schlereth

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Chair of Digital Marketing

The article appeared in the February 2023 special issue on Sustainable Consumption

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Chair of Digital Marketing

Findings on the effectiveness of sustainability endorsements in advertising

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Chair of Digital Marketing

Working paper and demonstration code (Jupyter Notebook) by Meta & WHU show how marketing mix models capture brand impact

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Chair of Digital Marketing

On November 2 and 17, Christian Koldehoff and Dr. Mirja Kroschke attended the MSc course "Actionable Customer Analytics" taught by Prof. Schlereth

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Chair of Digital Marketing

Fake News is More Than Just Fabricated Content

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