Chair News

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The Chair of Digital Marketing is looking for a Research Assistant / Doctoral Student (m/f/d) at WHU Campus Vallendar.

We are looking forward for your application.

Magazin overall

Prof. Dr. Christian Schlereth on the challenges of using AI in business

Chair of Digital Marketing

The Chair of Digital Marketing was represented with research projects at the European Marketing Academy Conference (EMAC) 2023.

Chair of Digital Marketing

Prof. Dr. Christian Schlereth leads WHU Master Course in Israel

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On March 28, March 29 and April 4, Christian Vögle, Martin Janzen and Marco Ries attended the BSc course 'Foundations of Marketing' taught by Prof. Schlereth

Chair of Digital Marketing

The article appeared in the February 2023 special issue on Sustainable Consumption

Chair of Digital Marketing

Findings on the effectiveness of sustainability endorsements in advertising

Chair of Digital Marketing

Working paper and demonstration code (Jupyter Notebook) by Meta & WHU show how marketing mix models capture brand impact

Chair of Digital Marketing

On November 2 and 17, Christian Koldehoff and Dr. Mirja Kroschke attended the MSc course "Actionable Customer Analytics" taught by Prof. Schlereth

Chair of Digital Marketing

Fake News is More Than Just Fabricated Content

Apply now!

New article in IHK Magazine 2 ꞁ 2023

Participation in the European Marketing Academy Conference (EMAC)

WHU Capstone Module Abroad | Innovation and Learning in Tel Aviv

DB, Consultancy Chamber NTSAL and Protein Distillery

New research paper published in Marketing Review St. Gallen

WHU Research Team Receives Amazon Research Award

Research Paper on Long-term Ad Effectiveness

Guest lectures Douglas GmbH and Otto Group

New publication on Fake News