Findings on the effectiveness of sustainability endorsements in advertising
Working paper and demonstration code (Jupyter Notebook) by Meta & WHU show how marketing mix models capture brand impact
On November 2 and 17, Christian Koldehoff and Dr. Mirja Kroschke attended the MSc course "Actionable Customer Analytics" taught by Prof. Schlereth
Fake News is More Than Just Fabricated Content
In the online MBA class “Marketing in a Digital World“, we welcomed two real digital marketing experts on October 1 and 8: Jan Hildebrand (Co-Founder Know.haus Marketing GmbH) and Moritz Fendt (Co-Founder Hanfgeflüster GmbH).
The team from the Chair of Digital Marketing hosted this year's SALTY 2022 conference.
As part of WHU's annual Graduation Ceremony, the In Praxi - WHU Alumni Association honors a master's thesis that is not only economically but also socially significant.
The Chair of Digital Marketing presented a research project at the European Marketing Academy Conference (EMAC) 2022.
WHU start-up baybies is one of the 2 German start-ups in the funding program
Founders of two WHU start-ups selected for Google funding initiative
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