Chair of Digital Marketing

Findings on the effectiveness of sustainability endorsements in advertising

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Chair of Digital Marketing

Working paper and demonstration code (Jupyter Notebook) by Meta & WHU show how marketing mix models capture brand impact

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Chair of Digital Marketing

On November 2 and 17, Christian Koldehoff and Dr. Mirja Kroschke attended the MSc course "Actionable Customer Analytics" taught by Prof. Schlereth

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Chair of Digital Marketing

Fake News is More Than Just Fabricated Content

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Chair of Digital Marketing

In the online MBA class “Marketing in a Digital World“, we welcomed two real digital marketing experts on October 1 and 8: Jan Hildebrand (Co-Founder Know.haus Marketing GmbH) and Moritz Fendt (Co-Founder Hanfgeflüster GmbH).

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Chair of Digital Marketing

The team from the Chair of Digital Marketing hosted this year's SALTY 2022 conference.

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Chair of Digital Marketing

As part of WHU's annual Graduation Ceremony, the In Praxi - WHU Alumni Association honors a master's thesis that is not only economically but also socially significant.

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Chair of Digital Marketing

The Chair of Digital Marketing presented a research project at the European Marketing Academy Conference (EMAC) 2022.

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Chair of Digital Marketing

WHU start-up baybies is one of the 2 German start-ups in the funding program

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Chair of Digital Marketing

Founders of two WHU start-ups selected for Google funding initiative

 

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