Chair News

Chair of Digital Marketing

Findings on the effectiveness of sustainability endorsements in advertising

Chair of Digital Marketing

Working paper and demonstration code (Jupyter Notebook) by Meta & WHU show how marketing mix models capture brand impact

Chair of Digital Marketing

On November 2 and 17, Christian Koldehoff and Dr. Mirja Kroschke attended the MSc course "Actionable Customer Analytics" taught by Prof. Schlereth

Chair of Digital Marketing

Fake News is More Than Just Fabricated Content

Chair of Digital Marketing

In the online MBA class “Marketing in a Digital World“, we welcomed two real digital marketing experts on October 1 and 8: Jan Hildebrand (Co-Founder Know.haus Marketing GmbH) and Moritz Fendt (Co-Founder Hanfgeflüster GmbH).

Chair of Digital Marketing

The team from the Chair of Digital Marketing hosted this year's SALTY 2022 conference.

Chair of Digital Marketing

As part of WHU's annual Graduation Ceremony, the In Praxi - WHU Alumni Association honors a master's thesis that is not only economically but also socially significant.

Chair of Digital Marketing

The Chair of Digital Marketing presented a research project at the European Marketing Academy Conference (EMAC) 2022.

Chair of Digital Marketing

WHU start-up baybies is one of the 2 German start-ups in the funding program

Chair of Digital Marketing

Founders of two WHU start-ups selected for Google funding initiative

WHU Research Team Receives Amazon Research Award

Research Paper on Long-term Ad Effectiveness

Guest lectures Douglas GmbH and Otto Group

New publication on Fake News

Guest lectures Know.haus Marketing GmbH and Hanfgeflüster GmbH

SALTY 2022 - Quantitative Marketing Conference

Master thesis honored with In Praxi Outstanding Thesis Award

Participation at the European Marketing Academy Conference (EMAC)

Green WHU start-up at Amazon Sustainability Accelerator

WHU-Start-ups part of Google for Start-ups Growth Academy