Excludes

The Digital Marketing Chair welcomes a new team member.

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Chair of Digital Marketing

At the Facebook Select Event with a focus on Measurement on November 17, 2021, Chairholder Prof. Dr. Christian Schlereth had the honor of delivering a keynote address on the ongoing research at the Chair of Digital Marketing on the topic of "Long-Term Brand Equity and its Impact on Sales" for the…

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Chair of Digital Marketing

On October 28 and November 12, Christian Koldehoff, Global Head of CRM Analytics & Teamlead at Douglas, and Magdalena Pohl, Director of Global Expansion Strategy at i2x, provided interesting insights during their guest lectures in our MSc course “Actionable Customer Analytics”.

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Chair of Digital Marketing

Prof. Dr. Christian Schlereth will advise Welthungerhilfe in the future

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Magazin startpage

The Chair of Digital Marketing invites applications for the posititon of Research assistant /Doctoral Student (f/m/d) located at WHU campus Vallendar, starting as soon as possible.

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Chair of Digital Marketing

In the first paper, we examine the willingness to pay for midwifery, and in the second publication, we examine the pricing of health data

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Magazin startpage

Simon Stolz successfully completes his doctoral degree.

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Magazin startpage

From Aug. 20 to Aug. 23, the Chair of Digital Marketing hosted a joint PhD colloquium with friendly marketing professors at the University of Passau and various offsite activities.

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Chair of Digital Marketing

The article appeared in the July 2021 special issue on Conversational Commerce

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Chair of Digital Marketing

For the sixth time, Prof. Dr. Christian Schlereth supported the annual Digital Leader Award from the scientific side.

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