Chair of Digital Marketing

The Chair of Digital Marketing presented a research project at the European Marketing Academy Conference (EMAC) 2022.

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Chair of Digital Marketing

WHU start-up baybies is one of the 2 German start-ups in the funding program

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Chair of Digital Marketing

Founders of two WHU start-ups selected for Google funding initiative

 

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The Digital Marketing Chair welcomes a new team member.

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Chair of Digital Marketing

On March 29 and 30, Christian Vögle, Head of Business Development DB Fernverkehr AG, and Moritz Fendt, Co-Founder, WHU Alumni & CEO NXT Pharma & Hanfgeflüster, provided interesting insights during guest lectures in our BSc course 'Foundations of Marketing'.

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Chair of Digital Marketing

Are premium memberships in career networks worthwhile? The benefit depends largely on one's own behavior

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Chair of Digital Marketing

On February 17, 2022, a podcast episode with Jonas Rashedi and Christina Reh on "Scientific Work vs. Practice" was created.

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Chair of Digital Marketing

The Digital Marketing Chair welcomes a new team member.

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Chair of Digital Marketing

At the Facebook Select Event with a focus on Measurement on November 17, 2021, Chairholder Prof. Dr. Christian Schlereth had the honor of delivering a keynote address on the ongoing research at the Chair of Digital Marketing on the topic of "Long-Term Brand Equity and its Impact on Sales" for the…

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Chair of Digital Marketing

On October 28 and November 12, Christian Koldehoff, Global Head of CRM Analytics & Teamlead at Douglas, and Magdalena Pohl, Director of Global Expansion Strategy at i2x, provided interesting insights during their guest lectures in our MSc course “Actionable Customer Analytics”.

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