Chair News

Magazin overall

The Digital Marketing Chair welcomes a new team member.

Chair of Digital Marketing

On March 29 and 30, Christian Vögle, Head of Business Development DB Fernverkehr AG, and Moritz Fendt, Co-Founder, WHU Alumni & CEO NXT Pharma & Hanfgeflüster, provided interesting insights during guest lectures in our BSc course 'Foundations of Marketing'.

Chair of Digital Marketing

Are premium memberships in career networks worthwhile? The benefit depends largely on one's own behavior

Chair of Digital Marketing

On February 17, 2022, a podcast episode with Jonas Rashedi and Christina Reh on "Scientific Work vs. Practice" was created.

Chair of Digital Marketing

The Digital Marketing Chair welcomes a new team member.

Chair of Digital Marketing

At the Facebook Select Event with a focus on Measurement on November 17, 2021, Chairholder Prof. Dr. Christian Schlereth had the honor of delivering a keynote address on the ongoing research at the Chair of Digital Marketing on the topic of "Long-Term Brand Equity and its Impact on Sales" for the…

Chair of Digital Marketing

On October 28 and November 12, Christian Koldehoff, Global Head of CRM Analytics & Teamlead at Douglas, and Magdalena Pohl, Director of Global Expansion Strategy at i2x, provided interesting insights during their guest lectures in our MSc course “Actionable Customer Analytics”.

Chair of Digital Marketing

Prof. Dr. Christian Schlereth will advise Welthungerhilfe in the future

Chair of Digital Marketing

In the first paper, we examine the willingness to pay for midwifery, and in the second publication, we examine the pricing of health data

Magazin overall

Simon Stolz successfully completes his doctoral degree.

The Chair welcomes Roman Antoschin as research assistant

Guest lectures DB Fernverkehr AG and NXT Pharma & Hanfgeflüster

New publication on the value of premium memberships

Podcast with Jonas Rashedi, Director Data Intelligence at Douglas

The Chair welcomes Manuel Weber as research assistant

Keynote at Facebook Select (DACH) 2021 Event

Guest Lectures Douglas and i2x

WHU Professor appointed to the ambassador council of Deutsche Welthungerhilfe e.V.

Two new publications together with the Chair of Economic and Social Policy

Dissertation at the Chair of Digital Marketing