Chair News

Chair of Digital Marketing

In the online MBA class “Marketing in a Digital World“, we welcomed two real digital marketing experts on October 1 and 8: Jan Hildebrand (Co-Founder Know.haus Marketing GmbH) and Moritz Fendt (Co-Founder Hanfgeflüster GmbH).

Chair of Digital Marketing

The team from the Chair of Digital Marketing hosted this year's SALTY 2022 conference.

Chair of Digital Marketing

As part of WHU's annual Graduation Ceremony, the In Praxi - WHU Alumni Association honors a master's thesis that is not only economically but also socially significant.

Chair of Digital Marketing

The Chair of Digital Marketing presented a research project at the European Marketing Academy Conference (EMAC) 2022.

Chair of Digital Marketing

WHU start-up baybies is one of the 2 German start-ups in the funding program

Chair of Digital Marketing

Founders of two WHU start-ups selected for Google funding initiative

Magazin overall

The Digital Marketing Chair welcomes a new team member.

Chair of Digital Marketing

On March 29 and 30, Christian Vögle, Head of Business Development DB Fernverkehr AG, and Moritz Fendt, Co-Founder, WHU Alumni & CEO NXT Pharma & Hanfgeflüster, provided interesting insights during guest lectures in our BSc course 'Foundations of Marketing'.

Chair of Digital Marketing

Are premium memberships in career networks worthwhile? The benefit depends largely on one's own behavior

Chair of Digital Marketing

On February 17, 2022, a podcast episode with Jonas Rashedi and Christina Reh on "Scientific Work vs. Practice" was created.

Guest lectures Know.haus Marketing GmbH and Hanfgeflüster GmbH

SALTY 2022 - Quantitative Marketing Conference

Master thesis honored with In Praxi Outstanding Thesis Award

Participation at the European Marketing Academy Conference (EMAC)

Green WHU start-up at Amazon Sustainability Accelerator

WHU-Start-ups part of Google for Start-ups Growth Academy

The Chair welcomes Roman Antoschin as research assistant

Guest lectures DB Fernverkehr AG and NXT Pharma & Hanfgeflüster

New publication on the value of premium memberships

Podcast with Jonas Rashedi, Director Data Intelligence at Douglas