Chair of Digital Marketing

In the online MBA class “Marketing in a Digital World“, we welcomed two real digital marketing experts on October 1 and 8: Jan Hildebrand (Co-Founder Know.haus Marketing GmbH) and Moritz Fendt (Co-Founder Hanfgeflüster GmbH).

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Chair of Digital Marketing

The team from the Chair of Digital Marketing hosted this year's SALTY 2022 conference.

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Chair of Digital Marketing

As part of WHU's annual Graduation Ceremony, the In Praxi - WHU Alumni Association honors a master's thesis that is not only economically but also socially significant.

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Chair of Digital Marketing

The Chair of Digital Marketing presented a research project at the European Marketing Academy Conference (EMAC) 2022.

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Chair of Digital Marketing

WHU start-up baybies is one of the 2 German start-ups in the funding program

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Chair of Digital Marketing

Founders of two WHU start-ups selected for Google funding initiative

 

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The Digital Marketing Chair welcomes a new team member.

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Chair of Digital Marketing

On March 29 and 30, Christian Vögle, Head of Business Development DB Fernverkehr AG, and Moritz Fendt, Co-Founder, WHU Alumni & CEO NXT Pharma & Hanfgeflüster, provided interesting insights during guest lectures in our BSc course 'Foundations of Marketing'.

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Chair of Digital Marketing

Are premium memberships in career networks worthwhile? The benefit depends largely on one's own behavior

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Chair of Digital Marketing

On February 17, 2022, a podcast episode with Jonas Rashedi and Christina Reh on "Scientific Work vs. Practice" was created.

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