Chair News

Magazin startpage

From Aug. 20 to Aug. 23, the Chair of Digital Marketing hosted a joint PhD colloquium with friendly marketing professors at the University of Passau and various offsite activities.

Chair of Digital Marketing

The article appeared in the July 2021 special issue on Conversational Commerce

Chair of Digital Marketing

For the sixth time, Prof. Dr. Christian Schlereth supported the annual Digital Leader Award from the scientific side.

Chair of Digital Marketing

The research work of Simon Stolz and Prof. Dr. Christian Schlereth deals with the question of how to identify those contacts in social networks who are also "friends" in real life.

Chair of Digital Marketing

On June 18, Jan Hildebrand, Co-Founder of Know.haus Marketing GmbH, visited the MBA course of Prof. Schlereth

Chair of Digital Marketing

On June 11, Thomas Alscheid, Managing Director of WhiteWall Media GmbH, visited the marketing course of Prof. Schlereth of the Customized Masters Program.

Magazin startpage

On May 31st, Nirit Ayal, CMO of Polariz, visited the marketing course of Prof. Schlereth of the Customized Masters Program.

Chair of Digital Marketing

The Chair of Digital Marketing presented four research project on this year's European Marketing Academy Conference (EMAC) 2021.

Chair of Digital Marketing

Prof. Christian Schlereth’s research is now published in the Journal of the Academy of Marketing Science (ERIM: STAR; FT50).

Chair of Digital Marketing

Prof. Christian Schlereth & Beatrice Martin publish a new study on fundraising via social media in Germany.

Team offsite event at the University of Passau

Research paper on online lead generation published in Marketing Review St. Gallen

Sixth Digital Leader Award awarded

Research paper on tie-strength prediction selected as featured article by the Journal of Interactive Marketing

Guest talk by Jan Hildebrand, Co-Founder of Know.haus Marketing GmbH

Guest talk by Thomas Alscheid, Managing Director of WhiteWall Media GmbH

Guest talk by Nirit Ayal, CMO of Polariz

Participation in the European Marketing Academy Conference (EMAC) in Madrid.

New publication on preferences for electric vehicles

New Article in the Fundraiser Magazin