From Aug. 20 to Aug. 23, the Chair of Digital Marketing hosted a joint PhD colloquium with friendly marketing professors at the University of Passau and various offsite activities.
The research work of Simon Stolz and Prof. Dr. Christian Schlereth deals with the question of how to identify those contacts in social networks who are also "friends" in real life.
On June 11, Thomas Alscheid, Managing Director of WhiteWall Media GmbH, visited the marketing course of Prof. Schlereth of the Customized Masters Program.