At the Facebook Select Event with a focus on Measurement on November 17, 2021, Chairholder Prof. Dr. Christian Schlereth had the honor of delivering a keynote address on the ongoing research at the Chair of Digital Marketing on the topic of "Long-Term Brand Equity and its Impact on Sales" for the…
On October 28 and November 12, Christian Koldehoff, Global Head of CRM Analytics & Teamlead at Douglas, and Magdalena Pohl, Director of Global Expansion Strategy at i2x, provided interesting insights during their guest lectures in our MSc course “Actionable Customer Analytics”.
From Aug. 20 to Aug. 23, the Chair of Digital Marketing hosted a joint PhD colloquium with friendly marketing professors at the University of Passau and various offsite activities.
The research work of Simon Stolz and Prof. Dr. Christian Schlereth deals with the question of how to identify those contacts in social networks who are also "friends" in real life.