Chair News

Chair of Digital Marketing

The Digital Marketing Chair welcomes a new team member.

Chair of Digital Marketing

At the Facebook Select Event with a focus on Measurement on November 17, 2021, Chairholder Prof. Dr. Christian Schlereth had the honor of delivering a keynote address on the ongoing research at the Chair of Digital Marketing on the topic of "Long-Term Brand Equity and its Impact on Sales" for the…

Chair of Digital Marketing

On October 28 and November 12, Christian Koldehoff, Global Head of CRM Analytics & Teamlead at Douglas, and Magdalena Pohl, Director of Global Expansion Strategy at i2x, provided interesting insights during their guest lectures in our MSc course “Actionable Customer Analytics”.

Chair of Digital Marketing

Prof. Dr. Christian Schlereth will advise Welthungerhilfe in the future

Chair of Digital Marketing

In the first paper, we examine the willingness to pay for midwifery, and in the second publication, we examine the pricing of health data

Magazin overall

Simon Stolz successfully completes his doctoral degree.

Magazin startpage

From Aug. 20 to Aug. 23, the Chair of Digital Marketing hosted a joint PhD colloquium with friendly marketing professors at the University of Passau and various offsite activities.

Chair of Digital Marketing

The article appeared in the July 2021 special issue on Conversational Commerce

Chair of Digital Marketing

For the sixth time, Prof. Dr. Christian Schlereth supported the annual Digital Leader Award from the scientific side.

Chair of Digital Marketing

The research work of Simon Stolz and Prof. Dr. Christian Schlereth deals with the question of how to identify those contacts in social networks who are also "friends" in real life.

The Chair welcomes Manuel Weber as research assistant

Keynote at Facebook Select (DACH) 2021 Event

Guest Lectures Douglas and i2x

WHU Professor appointed to the ambassador council of Deutsche Welthungerhilfe e.V.

Two new publications together with the Chair of Economic and Social Policy

Dissertation at the Chair of Digital Marketing

Team offsite event at the University of Passau

Research paper on online lead generation published in Marketing Review St. Gallen

Sixth Digital Leader Award awarded

Research paper on tie-strength prediction selected as featured article by the Journal of Interactive Marketing