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Chair of Digital Marketing

Prof. Christian Schlereth’s research is now published in the Journal of the Academy of Marketing Science (ERIM: STAR; FT50).

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Chair of Digital Marketing

Prof. Christian Schlereth & Beatrice Martin publish a new study on fundraising via social media in Germany.

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On March 23/24, Christian Vögle (Head of Business Development) at DB Fernverkehr AG and Simon Köpp (Director of Business Development) at theTradeDesk gave interesting insights during guest lectures in our BSc course "Foundations of Marketing".

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Chair of Digital Marketing

In a recent interview article, Christian Schlereth reflects the past 10 years after having won the HORIZONT Förderpreis

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Chair of Digital Marketing

Sebastian Hein successfully completes his doctoral degree.

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Chair of Digital Marketing

On December 8th Dr. Philip Köhler, Global Sales Manager at Bosch eBike Systems, gave an insightful guest lecture entitled “From Start-Up to Market Leader: How Market Research Helps Making Better Decisions” as part of our MSc course “Actionable Customer Analytics”.

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Chair of Digital Marketing

On December 3, Prof. Dr. Christian Schlereth gave a keynote on "Long-Term Brand Equity and its Impact on Sales" to a selected group of practice participants from the media and agency industry.

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Chair of Digital Marketing

Simon Stolz and Prof. Dr. Christian Schlereth show in their new article “Predicting Tie Strength with Ego Network Structures” how network structures can be used to identify the closest friends. The method has a high potential for user targeting and has important implications for data privacy.

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Chair of Digital Marketing

On November 11, the Chair of Digital Marketing welcomed Thomas Oberste-Schemmann, Director Global CRM Analytics and Christian Koldehoff, Teamlead CRM Analytics at Douglas GmbH in a virtual session for another exciting guest lecture in our MSc course "Actionable Customer Analytics".

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Chair of Digital Marketing

On October 28th Michael Horn, Team Lead User Analytics and Business Performance at XING, gave an insightful guest lecture in our MSc course “Actionable Customer Analytics”.

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