The research work of Simon Stolz and Prof. Dr. Christian Schlereth deals with the question of how to identify those contacts in social networks who are also "friends" in real life.
On June 11, Thomas Alscheid, Managing Director of WhiteWall Media GmbH, visited the marketing course of Prof. Schlereth of the Customized Masters Program.
On March 23/24, Christian Vögle (Head of Business Development) at DB Fernverkehr AG and Simon Köpp (Director of Business Development) at theTradeDesk gave interesting insights during guest lectures in our BSc course "Foundations of Marketing".