Chair News

Chair of Digital Marketing

For the sixth time, Prof. Dr. Christian Schlereth supported the annual Digital Leader Award from the scientific side.

Chair of Digital Marketing

The research work of Simon Stolz and Prof. Dr. Christian Schlereth deals with the question of how to identify those contacts in social networks who are also "friends" in real life.

Chair of Digital Marketing

On June 18, Jan Hildebrand, Co-Founder of Know.haus Marketing GmbH, visited the MBA course of Prof. Schlereth

Chair of Digital Marketing

On June 11, Thomas Alscheid, Managing Director of WhiteWall Media GmbH, visited the marketing course of Prof. Schlereth of the Customized Masters Program.

Magazin startpage

On May 31st, Nirit Ayal, CMO of Polariz, visited the marketing course of Prof. Schlereth of the Customized Masters Program.

Chair of Digital Marketing

The Chair of Digital Marketing presented four research project on this year's European Marketing Academy Conference (EMAC) 2021.

Chair of Digital Marketing

Prof. Christian Schlereth’s research is now published in the Journal of the Academy of Marketing Science (ERIM: STAR; FT50).

Chair of Digital Marketing

Prof. Christian Schlereth & Beatrice Martin publish a new study on fundraising via social media in Germany.

Magazin startpage

On March 23/24, Christian Vögle (Head of Business Development) at DB Fernverkehr AG and Simon Köpp (Director of Business Development) at theTradeDesk gave interesting insights during guest lectures in our BSc course "Foundations of Marketing".

Chair of Digital Marketing

In a recent interview article, Christian Schlereth reflects the past 10 years after having won the HORIZONT Förderpreis

Sixth Digital Leader Award awarded

Research paper on tie-strength prediction selected as featured article by the Journal of Interactive Marketing

Guest talk by Jan Hildebrand, Co-Founder of Know.haus Marketing GmbH

Guest talk by Thomas Alscheid, Managing Director of WhiteWall Media GmbH

Guest talk by Nirit Ayal, CMO of Polariz

Participation in the European Marketing Academy Conference (EMAC) in Madrid.

New publication on preferences for electric vehicles

New Article in the Fundraiser Magazin

Guest talk by Christian Vögle, Deutsche Bahn, and Simon Köpp, theTradeDesk

New HORIZONT article on Prof. Dr. Christian Schlereth