On March 23/24, Christian Vögle (Head of Business Development) at DB Fernverkehr AG and Simon Köpp (Director of Business Development) at theTradeDesk gave interesting insights during guest lectures in our BSc course "Foundations of Marketing".
On December 8th Dr. Philip Köhler, Global Sales Manager at Bosch eBike Systems, gave an insightful guest lecture entitled “From Start-Up to Market Leader: How Market Research Helps Making Better Decisions” as part of our MSc course “Actionable Customer Analytics”.
On December 3, Prof. Dr. Christian Schlereth gave a keynote on "Long-Term Brand Equity and its Impact on Sales" to a selected group of practice participants from the media and agency industry.
Simon Stolz and Prof. Dr. Christian Schlereth show in their new article “Predicting Tie Strength with Ego Network Structures” how network structures can be used to identify the closest friends. The method has a high potential for user targeting and has important implications for data privacy.