Chair of Digital Marketing

On October 28th Michael Horn, Team Lead User Analytics and Business Performance at XING, gave an insightful guest lecture in our MSc course “Actionable Customer Analytics”.

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Chair of Digital Marketing

Joséphine Kreische successfully completes her doctoral degree.

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Chair of Digital Marketing

Goldmedia has awarded the prize for innovative theses in the field of media business for the fourth time

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Chair of Digital Marketing

Digital Marketing welcomes a new member to the team.

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Chair of Digital Marketing

On January 30th Alexander Hoffmann, Industry Manager and Data Strategy Lead at Google, visited us and gave an insightful guest lecture entitled “How to leverage customer data for marketing - some real-life examples” in our MSc course “Actionable Customer Analytics”.

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Chair of Digital Marketing

New study shows how online and offline services often round up the actual amount of usage for billing purposes, thereby significantly increasing their revenues. Customers underestimate the influence of rounding up the invoice amount when choosing a service.

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Chair of Digital Marketing

To be published soon in Journal of Service Research

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Chair of Digital Marketing

On November 6th Felix Eggers, Professor for Marketing at the University of Groningen, visited us and gave an inspiring talk on "Digitalization and Consumer Preferences".

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Chair of Digital Marketing

Although building, increasing and maintaining a long-term oriented brand equity is key for companies, they often solely measure short-term oriented impact of their marketing activities on sales- or brand based metrics. In this paper, we review the theoretical background of long-term oriented brand…

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Chair of Digital Marketing

The In Praxi - WHU Alumni Association awards one Bachelor and one Master thesis, that have the potential to impact both business and society at WHU's annual graduation ceremony.

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