Chair News

Magazin startpage

On May 31st, Nirit Ayal, CMO of Polariz, visited the marketing course of Prof. Schlereth of the Customized Masters Program.

Chair of Digital Marketing

The Chair of Digital Marketing presented four research project on this year's European Marketing Academy Conference (EMAC) 2021.

Chair of Digital Marketing

Prof. Christian Schlereth’s research is now published in the Journal of the Academy of Marketing Science (ERIM: STAR; FT50).

Chair of Digital Marketing

Prof. Christian Schlereth & Beatrice Martin publish a new study on fundraising via social media in Germany.

Magazin startpage

On March 23/24, Christian Vögle (Head of Business Development) at DB Fernverkehr AG and Simon Köpp (Director of Business Development) at theTradeDesk gave interesting insights during guest lectures in our BSc course "Foundations of Marketing".

Chair of Digital Marketing

In a recent interview article, Christian Schlereth reflects the past 10 years after having won the HORIZONT Förderpreis

Chair of Digital Marketing

Sebastian Hein successfully completes his doctoral degree.

Chair of Digital Marketing

On December 8th Dr. Philip Köhler, Global Sales Manager at Bosch eBike Systems, gave an insightful guest lecture entitled “From Start-Up to Market Leader: How Market Research Helps Making Better Decisions” as part of our MSc course “Actionable Customer Analytics”.

Chair of Digital Marketing

On December 3, Prof. Dr. Christian Schlereth gave a keynote on "Long-Term Brand Equity and its Impact on Sales" to a selected group of practice participants from the media and agency industry.

Chair of Digital Marketing

Simon Stolz and Prof. Dr. Christian Schlereth show in their new article “Predicting Tie Strength with Ego Network Structures” how network structures can be used to identify the closest friends. The method has a high potential for user targeting and has important implications for data privacy.

Guest talk by Nirit Ayal, CMO of Polariz

Participation in the European Marketing Academy Conference (EMAC) in Madrid.

New publication on preferences for electric vehicles

New Article in the Fundraiser Magazin

Guest talk by Christian Vögle, Deutsche Bahn, and Simon Köpp, theTradeDesk

New HORIZONT article on Prof. Dr. Christian Schlereth

Dissertation at the Chair of Digital Marketing

Guest Lecture by Dr. Philip Köhler, Bosch eBike Systems

Keynote at Facebook Select (DACH) 2020 Creative and Measurement Event

New publication on user targeting in Journal of Interactive Marketing