Chair of Digital Marketing

Professor Dr. Schlereth offers a keynote lecture on the potential of artificial intelligence for SMEs.

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Chair of Digital Marketing

Professor Dr. Christian Schlereth directs course as part of new Master program at WHU.

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Chair of Digital Marketing

Digital Marketing welcomes a new member to the team.

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Chair of Digital Marketing

For the fourth time WHU - Otto Beisheim School of Management supported the Digital Leader Award from a scientific point of view.

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Chair of Digital Marketing

Providing new insights and research around social networks.

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Chair of Digital Marketing

The Chair of Digital Marketing presents research at annual conference.

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Chair of Digital Marketing

The Chair of Digital Marketing cordially congratulates Dr. Jörg Rottenburger, who was awarded the Science Prize 2019 of the German Association for Materials Management, Purchasing and Logistics for his dissertation on deceptions in business negotiations.

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Chair of Digital Marketing

More and more businesses include digital components into their products, as Microsoft CEO Satya Nadella states „Every business will become a software business“. In this transition process the consultancy firm Simon Kucher & Partners takes on a special role due to their close collaboration with…

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Chair of Digital Marketing

How does the German Bahn steer capacity usage of a train? Is it not a tremendous challenge for the company to manage pressure from politics and profitability goals at the same time? Why is it usually harder to book the special price tickets on Fridays and are the 2 million liter beer, which are…

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Chair of Digital Marketing

The Chair of Digital Marketing invites applications for the position of Research Assistant / Doctoral Student (m/f) located at WHU Campus Vallendar, starting at the beginning of June 2019 or earlier.

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