Chair of Digital Marketing

The market for e-bikes is in an exciting growth phase. On February 15, Dr. Philip Köhler visited us and explained how Bosch operates in this growing market. In his guest lecture "From Start-up to Market Leader: How Market Research Helps Making Better Decisions," he provided insights into Bosch's…

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Chair of Digital Marketing

On the 28th of January 2019 Michael Weichert, Head Central Analytics & Big Data at the Vodafone GmbH held a talk as part of our Marketing Engineering course. The students very keenly interested in his presentation on “Big Data/ Advanced Analytics: What does it mean for industry today?”.

While the…

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Chair of Digital Marketing

The Wirtschaftswoche has just published its ranking of the most research-oriented business economists in the German-speaking countries. A total of six scientists from WHU - Otto Beisheim School of Management were listed in the three categories of the ranking, among them Prof. Dr. Christian…

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Chair of Digital Marketing

On January 10, 2019, Michael Horn, Teamlead Business Analytics, presented his company XING as part of the Master course "Marketing Engineering" and gave students deep insights into how data analytics is used in the business world and why it is so important today. In the second part of his…

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Chair of Digital Marketing

The Chair of Digital Marketing is looking for one Research Assistant / Doctoral Student (m/f) located at WHU Campus Vallendar!

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Chair of Digital Marketing

On December 3rd Dr. Christoph Helbach from StepStone visited WHU to hold a guest lecture on “Challenges and Opportunities of Digitalization@StepStone” as part of the course “Digital Marketing”. Dr. Helbach gave insights into how StepStone works. He explained how StepStone became the leading job…

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Chair of Digital Marketing

On 27 November, Nikolas Vogt presented the study results of his master's thesis to the cooperation partner and local energy supplier EVM. He analysed the dismissal behaviour and the recovery measures of households. EVM's marketing and sales teams were very impressed with the results. This was…

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Chair of Digital Marketing

On November 26th Adrienne Lock and Laura Kirchkamp of consulting firm Monitor Deloitte visited WHU to hold a guest lecture on the "Design Thinking" method. Laura Kirchkamp and Adrienne Lock provided insights into the work of consulting and the role that "Design Thinking" has in many of their…

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Chair of Digital Marketing

A new study by WHU - Otto Beisheim School of Management analyses the reasons why consumers predominantly reject variable electricity rates despite their high savings potential. However, it also shows a solution to increase their acceptance.

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Chair of Digital Marketing

On 15/09/2018, Ms. Béatrice Martin has joined WHU as research assistant and PhD candidate for the Chair of Digital Marketing. Ms. Martin has recently graduated from RWTH Aachen University with a Msc. in Electrical Engineering, Information Technology and Computer Engineering. We wish her a successful…

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