Chair News

Chair of Digital Marketing

The Chair of Digital Marketing presents research at annual conference.

Chair of Digital Marketing

The Chair of Digital Marketing cordially congratulates Dr. Jörg Rottenburger, who was awarded the Science Prize 2019 of the German Association for Materials Management, Purchasing and Logistics for his dissertation on deceptions in business negotiations.

Chair of Digital Marketing

More and more businesses include digital components into their products, as Microsoft CEO Satya Nadella states „Every business will become a software business“. In this transition process the consultancy firm Simon Kucher & Partners takes on a special role due to their close collaboration with…

Chair of Digital Marketing

How does the German Bahn steer capacity usage of a train? Is it not a tremendous challenge for the company to manage pressure from politics and profitability goals at the same time? Why is it usually harder to book the special price tickets on Fridays and are the 2 million liter beer, which are…

Chair of Digital Marketing

The Chair of Digital Marketing invites applications for the position of Research Assistant / Doctoral Student (m/f) located at WHU Campus Vallendar, starting at the beginning of June 2019 or earlier.

Chair of Digital Marketing

The market for e-bikes is in an exciting growth phase. On February 15, Dr. Philip Köhler visited us and explained how Bosch operates in this growing market. In his guest lecture "From Start-up to Market Leader: How Market Research Helps Making Better Decisions," he provided insights into Bosch's…

Chair of Digital Marketing

On the 28^th of January 2019 Michael Weichert, Head Central Analytics & Big Data at the Vodafone GmbH held a talk as part of our Marketing Engineering course. The students very keenly interested in his presentation on “Big Data/ Advanced Analytics: What does it mean for industry today?”.

While the…

Chair of Digital Marketing

The Wirtschaftswoche has just published its ranking of the most research-oriented business economists in the German-speaking countries. A total of six scientists from WHU - Otto Beisheim School of Management were listed in the three categories of the ranking, among them Prof. Dr. Christian…

Chair of Digital Marketing

On January 10, 2019, Michael Horn, Teamlead Business Analytics, presented his company XING as part of the Master course "Marketing Engineering" and gave students deep insights into how data analytics is used in the business world and why it is so important today. In the second part of his…

Magazin overall

The Chair of Digital Marketing is looking for one Research Assistant / Doctoral Student (m/f) located at WHU Campus Vallendar!

European Marketing Academy Conference (EMAC) in Hamburg

Congratulations to Dr. Jörg Rottenburger for winning the BME best dissertation award

Talk by Jens Hasche on the topic "Monetarization of digital products"

Talk by Christian Vögle on the topic "Comprehensive strategy for Deutsche Bahn's long-distance services"

Apply now!

Talk by Dr. Philip Köhler on the topic: "From Start-Up to Market Leader: How Market Research Helps Making Better Decisions"

Talk by Michael Weichert, Vodafone GmbH during our Marketing Engineering lecture

Prof. Schlereth among the six listed WHU professors in the WiWo-Ranking

Guest lecture and pitch on the XING Premium challenges by Michael Horn

Apply now!