Chair of Digital Marketing

On July 11 and 12, WHU alumnus Michael Haenlein and now Professor of Marketing @ESCP Europe visited us and gave an inspiring talk on "Customer Retention in a Product Platform World" within the Marketing & Sales Group. He provided stunning insights about the mobile game industry and strategies for…

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Chair of Digital Marketing

For the third time, WHU – Otto Beisheim School of Management provided scientific assistance for the Digital Leader Award, which was presented on June 28, 2018, in Berlin. The theme of the competition, initiated by IDG Deutschland, Computerwoche, CIO and Dimension Data Germany, is “Leadership in the…

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Chair of Digital Marketing

From the 29th May until 1st June the WHU Chair of Digital Marketing participated at the European Marketing Academy Conference (EMAC) 2018.

The EMAC is one of the most prominent and significant academic marketing conferences in Europe. This year, the conference was held in Glasgow, at one of the…

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Chair of Digital Marketing

Christian Vögle, Head of Business Development, is our guest in this episode of WHU Inside Business to talk about the role of Digitalization at Deutsche Bahn, specific implications in this year as well as the competition by bus.

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Chair of Digital Marketing

Business negotiations constitute a key element of supply chain interactions that can create additional value for both the buyer and supplier. However, negotiations can also render the parties vulnerable to deception. While a large body of knowledge on buyer–supplier relationships exists, research on…

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Chair of Digital Marketing

Jens Rode, CEO of Tellja GmbH, presented today the Dos & Don'ts when going international with a start-up. He showed the advantages Tellja’s referral marketing concept provides as compared to affiliate marketing and can help make businesses grow. 

During an interactive and engaging guest talk on…

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Chair of Digital Marketing

In an innovative “Design Thinking” workshop, Stefan Schröder and Dr. Anna Gerhard from Accenture Strategy presented a very modern and interactive approach to gain practical insights on how to develop new digital prototypes in a creative environment.

The course participants worked in teams on…

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Chair of Digital Marketing

How does the German Bahn steer capacity usage of a train? Is it not a tremendous challenge for the company to manage pressure from politics and profitability goals at the same time? Why is it usually harder to book the special price tickets on Fridays and are the 2 million liter beer, which are…

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Chair of Digital Marketing

Does anyone ever buy the ridiculously expensive suitcase set from Louis Vuitton shops? Rarely, but handbags look cheaper next to it. Would consumers prefer an online shop that charges shipping fees if it is cheaper than a more expensive shop without shipping fees? No, they pay more if shipping costs…

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Chair of Digital Marketing

In his guest lecture "10 year Roadmap of Facebook & Internet.org", Kai Herzberger, WHU Alumnus and Director eCommerce & Transformational Retail (DACH + EMEA), presented his view of current and above all future developments of the social network. 

In doing so, he increasingly focused on the new…

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