Chair News

Chair of Digital Marketing

On December 3^rd Dr. Christoph Helbach from StepStone visited WHU to hold a guest lecture on “Challenges and Opportunities of Digitalization@StepStone” as part of the course “Digital Marketing”. Dr. Helbach gave insights into how StepStone works. He explained how StepStone became the leading job…

Chair of Digital Marketing

On 27 November, Nikolas Vogt presented the study results of his master's thesis to the cooperation partner and local energy supplier EVM. He analysed the dismissal behaviour and the recovery measures of households. EVM's marketing and sales teams were very impressed with the results. This was…

Chair of Digital Marketing

On November 26^th Adrienne Lock and Laura Kirchkamp of consulting firm Monitor Deloitte visited WHU to hold a guest lecture on the "Design Thinking" method. Laura Kirchkamp and Adrienne Lock provided insights into the work of consulting and the role that "Design Thinking" has in many of their…

Chair of Digital Marketing

A new study by WHU - Otto Beisheim School of Management analyses the reasons why consumers predominantly reject variable electricity rates despite their high savings potential. However, it also shows a solution to increase their acceptance.

Chair of Digital Marketing

On 15/09/2018, Ms. Béatrice Martin has joined WHU as research assistant and PhD candidate for the Chair of Digital Marketing. Ms. Martin has recently graduated from RWTH Aachen University with a Msc. in Electrical Engineering, Information Technology and Computer Engineering. We wish her a successful…

Chair of Digital Marketing

On July 25, three WHU students presented the results of their bachelor theses at the Facebook headquarters in Hamburg.

Chair of Digital Marketing

On July 11 and 12, WHU alumnus Michael Haenlein and now Professor of Marketing @ESCP Europe visited us and gave an inspiring talk on "Customer Retention in a Product Platform World" within the Marketing & Sales Group. He provided stunning insights about the mobile game industry and strategies for…

Chair of Digital Marketing

For the third time, WHU – Otto Beisheim School of Management provided scientific assistance for the Digital Leader Award, which was presented on June 28, 2018, in Berlin. The theme of the competition, initiated by IDG Deutschland, Computerwoche, CIO and Dimension Data Germany, is “Leadership in the…

Chair of Digital Marketing

From the 29^th May until 1^st June the WHU Chair of Digital Marketing participated at the European Marketing Academy Conference (EMAC) 2018.

The EMAC is one of the most prominent and significant academic marketing conferences in Europe. This year, the conference was held in Glasgow, at one of the…

Chair of Digital Marketing

Christian Vögle, Head of Business Development, is our guest in this episode of WHU Inside Business to talk about the role of Digitalization at Deutsche Bahn, specific implications in this year as well as the competition by bus.

Guest lecture on "Challenges and Opportunities of Digitalization@StepStone"

Presentation of the Master thesis results at EVM

Workshop on "Design Thinking"

No Chance for Variable Electricity Rates

The Chair welcomes Beatrice Martin as doctoral candidate.

Visit at Facebook in Hamburg

Research talk by Prof. Dr. Michael Haenlein

Third Digital Leader Award Presented

Participation in European Marketing Academy Conference (EMAC) in Glasgow

Christian Vögle on "The role of Digitalization at DB" | WHU Inside Business