Chair of Digital Marketing

In his guest lecture "10 year Roadmap of Facebook & Internet.org", Kai Herzberger, WHU Alumnus and Director eCommerce & Transformational Retail (DACH + EMEA), presented his view of current and above all future developments of the social network. 

In doing so, he increasingly focused on the new…

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Chair of Digital Marketing

How well does Virtual Reality (VR) perform compared to established methods, and where exactly is this technology used in current research?

Alexandra Chirilov from GfK answered these and other questions on "Discrete Choice Experiments meets Virtual Reality" as part of her guest lecture in the master…

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