Chair News

Chair of Digital Marketing

In an innovative “Design Thinking” workshop, Stefan Schröder and Dr. Anna Gerhard from Accenture Strategy presented a very modern and interactive approach to gain practical insights on how to develop new digital prototypes in a creative environment.

The course participants worked in teams on…

Chair of Digital Marketing

How does the German Bahn steer capacity usage of a train? Is it not a tremendous challenge for the company to manage pressure from politics and profitability goals at the same time? Why is it usually harder to book the special price tickets on Fridays and are the 2 million liter beer, which are…

Chair of Digital Marketing

Does anyone ever buy the ridiculously expensive suitcase set from Louis Vuitton shops? Rarely, but handbags look cheaper next to it. Would consumers prefer an online shop that charges shipping fees if it is cheaper than a more expensive shop without shipping fees? No, they pay more if shipping costs…

Chair of Digital Marketing

In his guest lecture "10 year Roadmap of Facebook & Internet.org", Kai Herzberger, WHU Alumnus and Director eCommerce & Transformational Retail (DACH + EMEA), presented his view of current and above all future developments of the social network.

In doing so, he increasingly focused on the new…

Chair of Digital Marketing

How well does Virtual Reality (VR) perform compared to established methods, and where exactly is this technology used in current research?

Alexandra Chirilov from GfK answered these and other questions on "Discrete Choice Experiments meets Virtual Reality" as part of her guest lecture in the master…

Workshop on "Design Thinking"

Guest lecture on "Strategy at DB Fernverkehr AG"

Guest lecture on "Behavioural Pricing"

Guest lecture on "10 year Roadmap of Facebook & Internet.org"

Guest lecture on „Discrete Choice Experiments meets Virtual Reality“