Chair of Digital Marketing
On 03/15/2020, Ms. Christina Reh joined WHU as research assistant and PhD candidate for the Chair of Digital Marketing. In September 2016, Ms. Reh graduated from LMU Munich with a Master in Business Administration and a focus on Innovation and Digital Business. Her previous research focused on attribution in online customer journeys. The focus of her research activities at WHU is on mobile consumer behavior, online advertising, and user-generated content.
She gained professional work experience during and after her Master degree in various areas of online marketing within start-ups and corporate groups. This included Content und Influencer Management at Stylight in Munich, at ProSiebenSat.1 owned NuCom Group, in Business Development of Digital Assets and in Product Marketing at L'Oréal. Ms. Reh was most recently employed as Digital Manager for L'Oréal and has been researching as an external PhD student at the Chair of Digital Marketing since March 2019.