Professor Fassnacht on why Galeria Karstadt Kaufhof is closing 52 stores and the concerning forecast for the department store concept
Read more
Key figures
30
alumni
TOP 100
FAZ ranking 2020
Among 100 most influential economists in Germany
60,100+
downloads
textbook "Price Management"
35
corporate partners
Our team
Get to know our team –
Working together to inspire and achieve.
Professor Dr.
Martin Fassnacht
Chairholder
+49 (0)211 44709 441
Send email
Learn more
Heide Laxy
Personal Assistant
+49 (0)211 44709 441
Send email
Paulette von Pruszak
Project Manager
+49 (0)211 44709 446
Send email
Oona Fiebig, M.Sc.
Research Assistant
+49 (0)211 44709 443
Send email
Katharina Göring-Lensing-Hebben, M.A.
Research Assistant
+49 (0)211 44709 447
Send email
Marcel Henrich, M.Sc.
Research Assistant
+49 (0)211 44709 442
Send email
Kai Köhli, M.Sc.
External Doctoral Student
Send email
Tawia Odoi, Dipl.-Kfm.
External Doctoral Student
Send email
Jürgen Pannek, Dipl.-Kfm.
External Doctoral Student
Send email
Jobs
Current vacancies at the Chair of Strategy and Marketing
Apply now as a Projectmanager (m/f/d), part-time position (80%).
Apply now as a Research Assistant / Doctoral Student (f/m/d)
Alumni
The alumni of the Chair of Marketing and Commerce –
Making an impact!
As a doctoral student at the chair of Professor Fassnacht, I had the opportunity to work on a practice-oriented topic related to price management. I still benefit from this - as well as from the unique professional and private networks I was able to build up during my time at WHU.
Dr. Jochen Mahadevan, Managing Director Southern & Eastern Europe und North America bei Miele Professional
The dissertation at the chair of Professor Fassnacht enabled me to study strategic questions related to commerce from a scientific perspective. Due to the high practical orientation of the chair, I can apply the acquired knowledge to many areas of my daily work at Bain & Company.
Dr. Christina Ellringmann, Partner at Bain & Company Germany
The environment at the chair of Professor Fassnacht is highly dynamic, intellectually stimulating and exceptionally professional. The people you are working with help you to grow and unlock your full potential.
Dr. Henning Mohr, Marketing Director at Henkel Laundry & Home Care Korea
About us
At the Chair of Strategy and Marketing, we inspire business–
In research, teaching, and business engagement.
Our research focuses on the fields of price and brand management as well as retail marketing and omnichannel business. We maintain the highest academic standards to provide practically relevant insights on the most pressing issues in marketing today.
We use various channels of business engagement, such as cooperation projects and publications in professional and scholarly journals, to facilitate an open exchange between practitioners and academia and encourage mutual inspiration. Professor Dr. Martin Fassnacht is also available as a speaker and as strategic advisor on request.
In our teaching, we aim to inspire and motivate our students by addressing the relevant questions in marketing today using state of the art, business-oriented teaching methods. Regular guest lectures and real life cases are central elements of our teaching. We offer classes in the areas of price management, retail marketing and omnichannel business.
Get inspired!
Research and business
Research and business –
Balancing academic rigor and practical relevance.
Take a glance at what we are doing in the following fields:
Research
We strive to find scientifically-based and business-relevant answers to critically relevant issues of marketing.
Corporate world
We work closely with corporate partners with the aim of transferring know-how between the scientific and business worlds.
Quick links to our:
Textbook
Price Management
The most comprehensive and up-to-date pricing book reflecting the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.
Textbook
Price Management
The most comprehensive and up-to-date pricing book reflecting the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.
News
Read the news from our Chair –
Keep up with the latest events and activities.
A comprehensive research paper by Anna-Karina Schmitz, Tim Oliver Brexendorf and Martin Fassnacht
Read more
How does one go about getting the best price for their vacation? By booking early—or by waiting until the last second?
Read more
Why consumers must take on more and more themselves: from self-service, apps & automation in shopping to services.
Read more
Get in touch
Get in touch with us –
We look forward to hearing from you.
Professor Dr. Martin Fassnacht
+49 (0)211 44709 441
Send email
Twitter
LinkedIn
WHU – Otto Beisheim School of Management
Erkrather Straße 224a
D-40233 Düsseldorf
Entrance 230
Download Campus Plan
