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Chair of Strategy and Marketing –

We inspire business!

Key figures

30
alumni

TOP 100
FAZ ranking 2020
Among 100 most influential economists in Germany

16,100+
downloads
textbook "Price Management"

29
corporate partners

Our team

Get to know our team –
Working together to inspire and achieve.

Professor Dr.
Martin Fassnacht

Chairholder
+49 (0)211 44709 441
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Heide Laxy

Personal Assistant
+49 (0)211 44709 441
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Tetyana Kellerhoff, M.A.

Project Manager
+49 (0)211 44709 444
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Paulette von Pruszak

Project Manager
+49 (0)211 44709 446
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Sophie Biallowons, M.Sc.

Research Assistant
+49 (0)211 44709 445
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Oona Fiebig, M.Sc.

Research Assistant
+49 (0)211 44709 443
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Katharina Göring-Lensing-Hebben, M.A.

Research Assistant
+49 (0)211 44709 447
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Jann Vollmar, M.Sc.

Research Assistant
+49 (0)211 44709 442
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Kai Köhli, M.Sc.

External Doctoral Student
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Tawia Odoi, Dipl.-Kfm.

External Doctoral Student
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Jürgen Pannek, Dipl.-Kfm.

External Doctoral Student
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Alumni

The alumni of the Chair of Marketing and Commerce –
Making an impact!

About us

At the Chair of Strategy and Marketing, we inspire business–
In research, teaching, and business engagement.

Our research focuses on the fields of price and brand management as well as retail marketing and omnichannel business. We maintain the highest academic standards to provide practically relevant insights on the most pressing issues in marketing today. 

We use various channels of business engagement, such as cooperation projects and publications in professional and scholarly journals, to facilitate an open exchange between practitioners and academia and encourage mutual inspiration. Professor Dr. Martin Fassnacht is also available as a speaker and as strategic advisor on request.

In our teaching, we aim to inspire and motivate our students by addressing the relevant questions in marketing today using state of the art, business-oriented teaching methods. Regular guest lectures and real life cases are central elements of our teaching. We offer classes in the areas of price management, retail marketing and omnichannel business.

Get inspired!

Research and business

Research and business –
Balancing academic rigor and practical relevance.

Take a glance at what we are doing in the following fields:

Research

We strive to find scientifically-based and business-relevant answers to critically relevant issues of marketing.

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Corporate world

We work closely with corporate partners with the aim of transferring know-how between the scientific and business worlds.

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Textbook

Price Management

The most comprehensive and up-to-date pricing book reflecting the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.

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Textbook

Price Management

The most comprehensive and up-to-date pricing book reflecting the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.

LEARN MORE

News

Read the news from our Chair –
Keep up with the latest events and activities.

The article is authored by Martin Fassnacht and Jil-Marie Dahm.

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"Restructuring will not save Galeria Karstadt Kaufhof in the long run"

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Phänomen “Revenge-Shopping”: Kommt das jetzt auch nach Deutschland?

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RUNDSCHAU für den Lebensmittelhandel interviewed Prof. Dr. Martin Fassnacht

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Get in touch

Get in touch with us –
We look forward to hearing from you.

Professor Dr. Martin Fassnacht

+49 (0)211 44709 441
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WHU – Otto Beisheim School of Management

Erkrather Straße 224a
D-40233 Düsseldorf

Entrance 230
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