The Alumni of the Chair of Strategy and Marketing –
Making an impact!
Dr. Jonas Lechermeier
New Business Models, AUDI AG
Dissertation: Essays on the Effects of Selected Performance Feedback Characteristics on Individuals’ Reactions – Learnings from a Literature Review and Empirical Studies.
Dr. Toni Schmidt
Managing Director, Check24
Dissertation: Shopper Behavior at the POP - Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice.
Assistant Professor Dr. Anna-Karina Schmitz
Director at Henkel Center for Consumer Goods, WHU – Otto Beisheim School of Management
Dissertation: Essays on Premiumization and Vertical Line Extension.