The Alumni of the Chair of Strategy and Marketing –
Making an impact!
Dr. Modan Huang
Manager Business Development Life Sciences & Health Care, Deloitte
Dissertation: Perceived Product Newness from the Consumer’s Perspective – Literature Review and Conceptual Analysis.
Dr. Jonas Lechermeier
Manager Business Intelligence, Genesis Motor Europe GmbH
Dissertation: Essays on the Effects of Selected Performance Feedback Characteristics on Individuals’ Reactions – Learnings from a Literature Review and Empirical Studies.
Dr. Toni Schmidt
CEO OMS Group;
CEO EVEX Group
Dissertation: Shopper Behavior at the POP - Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice.
Assistant Professor Dr. Anna-Karina Schmitz
Assistant Professor and Director of the Henkel Center for Consumer Goods, WHU – Otto Beisheim School of Management
Dissertation: Essays on Premiumization and Vertical Line Extension.