The Alumni of the Chair of Strategy and Marketing –

Making an impact!

Dr. Saskia Appelhoff

Venture Partner, Antler

Dissertation: The Influence of the Image of the Branch Office on the Product Evaluation of Trademarks.

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Prof. Dr. Sabine Benoit

Professor of Marketing, Surrey Business School, University of Surrey, Guildford (GB);

Habilitation: Customers as collaborators – implications for marketing.

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Dr. Frank Breitschwerdt

Managing Director, Helpcheck

Dissertation: Price Management of Consumer Goods Manufacturers.

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Prof. Dr. Christina Cramer

Professor of Market and Consumption, Hochschule Hamm-Lippstadt

Dissertation: Convenience in Commerce.

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Dr. Jil-Marie Dahm

Associate Partner, McKinsey & Company

Dissertation: The Veblen Effect Revisited.

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Dr. Christina Ellringmann

Senior Partner & Head of DACH, Bain & Company

Dissertation: Differentiation of Trading Companies.

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Dr. Andreas Ettinger

Head of Customer Data, Miele & Cie. KG

Dissertation: Effects of Purchasing-Convenience.

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Dr. Evelyn Friedel

Senior Pricing Manager, Market Access, AbbVie

Dissertation: Price Elasticity.

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Dr. Modan Huang

Manager Business Development Life Sciences & Health Care, Deloitte

Dissertation: Perceived Product Newness from the Consumer’s Perspective – Literature Review and Conceptual Analysis.

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Prof. Dr. Sonja Klose

Professor of Marketing, Hochschule für Wirtschaft und Recht Berlin

Dissertation: Endangering of Existing Client Relationships.

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Dr. Philipp Nikolaus Kluge

Partner, McKinsey & Company

Dissertation: Marketing Luxury Goods Online.

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Dr. Jerome Alexander Königsfeld

Partner, McKinsey & Company

Dissertation: Essays on Sales Promotion Management in Retailing.

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Dr. Ibrahim Köse

Senior Manager, Brand and Marketing Services, DFB GmbH

Dissertation: Quality of Electronic Services.

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Dr. Jonas Lechermeier

Manager Business Intelligence, Genesis Motor Europe GmbH

Dissertation: Essays on the Effects of Selected Performance Feedback Characteristics on Individuals’ Reactions – Learnings from a Literature Review and Empirical Studies.

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Dr. Jochen Mahadevan

Managing Director Southern & Eastern Europe und North America, Miele Professional

Dissertation: Perceived Price Fairness with Individual-Related Price Differentiation.

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Dr. Sabine Markmiller

Director Business Development, Hubert Burda Media

Dissertation: EDLP versus Hi-Lo Pricing Strategies in Retailing.

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Dr. Henning Mohr

Marketing Director Korea, Consumer Brands, Henkel

Dissertation: The Price-Management Process of Luxury Brands.

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Dr. Yorck Nelius

Executive Search & Leadership Advisory, Spencer Stuart

Dissertation: Organization of the Price-Management of Consumer Goods Manufacturers.

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Dr. Tawia Odoi

Member of the Executive Board, Lidl Digital

Dissertation: Artificial Intelligence in Retail: Drivers, Use Cases and Success Factors

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Dr. Daniela Plath

Director Marketing Strategy & Alignment, Sky Deutschland GmbH

Dissertation: Essays on Vertical Brand Extension – Conceptual and Empirical Analyses.

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Dr. Katia Rumpf

Director Therapeutic Area Advocacy, Novartis

Dissertation: Price and Brand Extension.

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Dr. Toni Schmidt

CEO OMS Group; 

Dissertation: Shopper Behavior at the POP - Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice.

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Assistant Professor Dr. Anna-Karina Schmitz

Assistant Professor and Director of the Henkel Center for Consumer Goods, WHU – Otto Beisheim School of Management

Dissertation: Essays on Premiumization and Vertical Line Extension.

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Prof. Dr. Eva Schuckmann

Professor of Digital Marketing, Ostbayerische Technische Hochschule Regensburg

Dissertation: Shopping Enjoyment: Determinanten, Auswirkungen und moderierende Effekte.

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Dr. Jonas Schütz

Senior Consultant, Porsche Consulting

Dissertation: Online sales of premium cars: The virtual product presentation in the online customer journey.

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Dr. Christian Stallkamp

Partner, MUUUH! Consulting

Dissertation: Operating Forms in the Automotive Trade.

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Dr. Markus Szajna

Professor of Business Administration, DHBW Karlsruhe

Dissertation: Creating sales with showroomers.

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Dr. Sebastian Unterhuber

Founder & CEO at Jarmino (

Dissertation: Channel-based price differentiation: Literature review and empirical consumer research.

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Dr. Carina Weiber

Manager Central Controlling, Capgemini Engineering

Dissertation: Consumer Engagement on Facebook – Conceptual and Empirical Analyses.

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Dr. Christian Wiegner

Senior Project Manager / Program Manager "Digitalisation Health Care", Charité Berlin

Dissertation: Price-Performance Positioning.

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Dr. Rebecca Winkelmann

Managing Director Executive Education, WHU – Otto Beisheim School of Management

Dissertation: Price Differentiation from a Consumer Perspective.

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