Our Guest Speakers –

Michael Falkensteiner, Director Brand & Marketing Communications at Telefónica Germany

Title: The O2 Brand Reinvigoration — What does it really take to build a true superbrand?

Lecture: Marketing, Full-Time MBA

Date: Monday, Oct. 30, 2023

Miriam Dimke, Retail Media Brand Director DACH & Morteza Alizadeh, Senior Brand Manager, Procter & Gamble Germany

Title: Brand Building and Real-Life Examples of Online Growth Strategies for Consumer Goods in the Beauty and Health Industry

Lecture: Marketing, Full-Time MBA

Date: Wednesday, Oct. 25, 2023

Neil Heinisch, Co-CEO & Co-Founder of Play The Hype

Title: What factors do brands need to incorporate to effectively target their Generation Z audience?

Lecture: Marketing, Full-Time MBA

Date: Tuesday, Oct. 24, 2023
 

Peter Hartmann, Head of Digital Transformation and Jie Liu, Campaign Management & Paid Media

Title: Lessons from Digital Winners — What makes companies thrive in the dynamic landscape of digital transformation?

Lecture: Omnichannel Business Marketing, BSc.

Date: Wednesday, 11.10.2023

Thyge Backen, Industry Manager Apparel Retail

Title: How consumers shop today — Insights and findings from the Google Omnichannel Excellence Study 2022 and the Google Omnichannel Future Study 2023.

Lecture: Omnichannel Business Marketing, BSc. 

Date: Thursday, 05.10.2023

Daniel Lang, Senior Director

Title: "Behavioral Economics in the Digital World – Impact on Price, Product, and Sales Management"

Lecture: Price Management Part-Time MBA

Date: Saturday, 15.07.2023

Simon Rimrod, Vice President Commercial Offer Portfolio and Pricing

Title: "Price Management Lufthansa Group Perspective – Basics of Airline Revenue Management and the Role of Pricing"

Lecture: Price Management Part-Time MBA

Date: Saturday, 08.07.2023

Elisa Maria Kasparick, Manager

Title: "Seamless Experience: Unleashing the Power of Omnichannel in Practice"

Lecture: Omnichannel Business Part-Time MBA

Date: Saturday, 01.07.2023
 

Stefan Wenzel, Independent Advisor & Speaker

Title: "RET_AI_L – Run as fast as you can, and you'll stay where you are" — on the transformative impact of artificial intelligence on the business landscape

Lecture: Omnichannel Business Global Online MBA

Date: Saturday, 03.06.2023

WEICH Couture Alpaca, Jannik Weich, Co-Founder & CEO

Title: How to implement a luxury brand strategy for alpaca fur products for interior and home design from scratch — Business model and sales channels of a luxury brand for alpaca products in Europe

Lecture: Marketing Core Course, Part-Time MBA  

Date: Sunday, 29.01.2023

Eurowings, Dirk Otto, Head of Marketing

Title:"Repositioning of Eurowings"

Lecture: Marketing Fulltime MBA 

Date: Thursday, 03.11.2022

Erfahrene Führungskraft in Digital & Commerce, Stefan Wenzel, Berater

Title:"Dynamik des Marktes"

Lecture: Marketing Fulltime MBA 

Date: Wednesday, 02.11.2022

Jung von Matt, Janine Godbergsen, Strategy Director

Title:"Cross media Communication across a case campagne"

Lecture: Fullltime MBA 2023 

Date: Wednesday, 02.11.2022

Henkel AG & Co. KG, Clyde Araujo, Head of global ECRM

Title:"Consumer Package Goods (CPG-) industry"

Lecture: Omnichannel Business Marketing BSc. 

Date: Wednesday, 05.10.2022

Klarna, Dominic Hoffmann (Head of DACH & CEE) & Helena Rakovski (Senior Manager Business Development)

Title:"Payment options"

Lecture: Omnichannel Business Marketing BSc. 

Date: Thursday, 08.09.2022
 

SHARENOW, Moritz Schattka, Lead Pricing

Title:"SETTING PRICES IN HIGH-DIMENSIONAL SERVICE"

Lecture: Marketing, Part-Time MBA

Date: Thursday, 09.06.2022

SodaStream, Rüdiger Koppelmann, General Manager Sodastream Germany/Austria

Title:"Sustainability 2022: Economy and Ecology in Harmony"

Lecture: Marketing, Full-Time MBA

Date: Thursday, 09.06.2022

Meta, Marie-Eve Schröder, GROUP DIRECTOR DACH, EMEA HEAD SUSTAINABILITY FOR BUSINESS

Title:"THE METAVERSE: THE FUTURE OF THE INTERNET"

Lecture: Marketing, Full-Time MBA

Date: Wednesday, 08.06.2022

Gorillas, Moritz Hoffmann, Director Global E-Commerce & Revenue

Title:"Traditionelles Einkaufserlebnis versus 1. und 2. Generation des Online Einkaufs"

Lecture: Marketing, Full-Time MBA

Date: Thursday, 02.06.2022

Winfried Rübesam, Managing Director at fritz-Kulturgüter GmbH

Title: "Why you need guts to do pricing right"

Lecture: Price Management, Full-Time MBA

Date: Sunday, 23.03.2022

Dr. Alexander Perli, Senior Director

Title: Behavioral economics in the digital world

Lecture: Price Management, Full-Time MBA

Date: Tuesday, 22.03.2022

Victor Bergmann, Head of Partnerships DACH & MENA at Google Pay

Title: "A better way to pay, by Google"

Lecture: Omnichannel Business

Date: Tuesday, 08.02.2022

Dr. Steegmann

Title: People and Pets always in our focus - The Fressnapf Ökosystem

Lecture: Omnichannel Business Marketing

Date: Sunday, 02.02.2022

Thomas Knorps, Head of Digital and eCommerce, Laundry and Home Care Germany and MBA lecturer

Title: DIGITALIZATION AS A GROWTH DRIVER IN THE LAUNDRY AND HOME CARE SEGMENT

Lecture: Omnichannel Business Marketing

Date: Sunday, 25.01.2022

Dr. Nicolas Werner-Schmolling

Title: "AWS and Amazon's Culture of Innovation"

Lecture: Marketing, Part-Time MBA

Date: Sunday, 16.01.2022

Dr. Nils Daecke

Digital Information Officer & Vice President Henkel Beauty Care / Henkel dx

Lecture: Marketing, Part-Time MBA

Date: Sunday, 16.01.2022

Industry Manager at Google

Title: "Omnichannel Retail Philosophy"

Lecture: Omnichannel Business, Global Online MBA

Date: Saturday, 04.12.2021

Leader in Digital & Commerce | Advisor | Speaker

Title: "The perfect storm in commerce - Shape & meaning of the new landscape"

Lecture: Omnichannel Business, Global Online MBA

Date: Sonntag, 28.11.2021

CVP SMU Europe & Sustainability at Henkel Beauty Care

Title: "The Sustainability Challenge"

Lecture: Marketing Core Course, Full-Time MBA

Date: Tuesday, 02.11.2021

Director Marketing bei ABOUT YOU

Title: "Marketing at ABOUT YOU"

Lecture: Marketing Core Course, Full-Time MBA

Date: Thursday, 28.10.2021

CEO at The Bridge To Luxury

Title: "The Principles of Strategic Luxury Management"

Lecture: Marketing Core Course, Full-Time MBA

Date: Thursday, 28.10.2021

Director Omnichannel at adidas

Title: "Omnichannel Experiences in China"

Lecture: Omnichannel Business, Part-Time MBA

Date: Sunday, 11.07.2021

General Manager at Deutscher Franchiseverband

Title: "Multichannel Management in Franchise Networks"

Lecture: Omnichannel Business, Part-Time MBA

Date: Saturday, 10.07.2021

Chief Marketing Officer Henkel Beaty Care at Henkel

Title: "How purpose drives growth"

Lecture: Marketing Core Course, Full-Time MBA

Date: Wednesday, 23.06.2021

Chief Marketing Officer at SunExpress Airlines

Title: "The Corona Challenge? Jump on the opportunity and drive significant change in Marketing!"

Lecture: Marketing Core Course, Full-Time MBA

Date: Tuesday, 22.06.2021

Director Strategy and Business Development at MCM

Title: "MCM and the new challenges of customer acquisition in der luxury fashion industry"

Lecture: Marketing Core Course, Full-Time MBA

Date: Thursday, 10.06.2021

Director at Simon-Kucher & Partners

Title: "Behavioural economics in the digital world "

Lecture: Price Management, Part-Time MBA

Date: Sunday, 06.06.2021

Director Pricing & Planning at ABOUT YOU

Title: "Pricing at YBOUT YOU - Challenges of an online fashion retailer"

Lecture: Price Management, Part-Time MBA

Date: Saturday, 05.06.2021

Director at Simon-Kucher & Partner

Title: "Behavioural economics in the digital world"

Lecture: Price Management, CMiME (MSc)

Date: Friday, 14.05.2021

Co-Founder & Managing Director of 7Learnings

Title: "Predictive pricing for retailers"

Lecture: Price Management, CMiME (MSc)

Date: Friday, 14.05.202

CEO at fritz-kulturgüter GmbH

Title: "Pricing strategies"

Lecture: Price Management, CMiME (MSc)

Date: Thursday, 13.05.2021

Leader in Digital & Commerce | Advisor | Speaker

Title: "The new Retail is Digital - a world between myths & scale"

Lecture: Omnichannel Business, Kellogg-WHU EMBA

Date: Sunday, 9.05.202

Global Digital Marketing Director at Miele X

Title: "Miele X global Digital Hub"

Lecture: Omnichannel Business, Kellogg-WHU EMBA

Date: Friday, 07.05.2021

Team Lead Global Monetization & Head of Pricing and Portfolio at StepStone

Title: "Pricing & Portfolio at Stepstone"

Lecture: Price Management, CMiME

Date: Thursday, 15.04.2021

Director Data Technology & Business Intelligence at Handelsblatt

Title: "Price Management at Handelsblatt"

Lecture: Price Management, Full-Time MBA

Date: Thursday, 25.03.2021

VP Commercial Offer Portfolio at Swiss International Air Lines

Title: "Price Management - Lufthansa Group Perspective"

Lecture: Price Management, Full-Time MBA

Date: Wednesday, 24.03.2021

Director E-Business at ROSE Bikes

Title: "Omnichannel Transformation at Rose Bikes"

Lecture: Omnichannel Business, Full-Time MBA

Date: Wednesday, 10.03.2021

Vice Chairman of the Board at Fressnapf

Title: "Fressnapf's omnichannel transformation"

Lecture: Omnichannel Business, Full-Time MBA

Date: Wednesday, 10.03.2021

Vice President Digital Henkel Beauty Care at Henkel

Title: "Digital transformation at Henkel"

Lecture: Marketing Core Course, Part-Time MBA

Date: Saturday & Sunday, 06.-07.02.2021

Chief of Staff/ Business Lead Central Europe at Facebook

Title: "Opportunities and Trends at Facebook"

Lecture: Marketing Core Course, Part-Time MBA

Date: Sunday, 17.01.2021

Global Marketing Manager at Katjes Fassin GmbH + Co. KG

Title: "Innovation in the sugar confectionery market"

Lecture: Marketing Core Course, Part-Time MBA

Date: Saturday, 16.01.2021

Content Creator at Foodnewsgermany

Title: "Food influencer FOODNEWSGERMANY"

Cours: Marketing Core Course, Full-Time MBA

Date: Tuesday, 24.11.2020

Account Manager DACH at Pinterest

Title: "Targeting and campaigning at Pinterest"

Lecture: Marketing Core Course, Full-Time MBA

Date: Monday, 23.11.2020

Senior Vice President of Global Brand Management, Telenor Group

Title: "How brands stay relevant?"

Lecture: Marketing Core Course, Full-Time MBA

Date: Tuesday, 30.06.2020

Director Strategy & Business Development at MCM

Title: "MCM worldwide: How to cope with COVID19?"

Lecture: Marketing Core Course, Full-Time MBA

Date: Monday, 29.06.2020

Manager Digital Innovation Program at Amazon Web Services

Title: "Amazon’s culture of innovation"

Lecture: Marketing Core Course, Full-Time MBA

Date: Tuesday, 23.06.2020

Executive Director Sales, Marketing, Aftersales at Opel

Title: "Pricing at Opel"

Lecture: Price Management, Part-Time MBA

Date: Sunday, 24.05.2020

CEO at NGF rocks

Title: "Pricing of New Products and Innovations"

Lecture: Price Management, Part-Time MBA

Date: Satruday, 23.05.2020

Vice President Digital Henkel Beauty Care at Henkel

Title: "Pricing of New Products and Innovations"

Lecture: Price Management, Part-Time MBA

Date: Satruday, 23.05.2020

Senior Head of Global Demand Planning at HUGO BOSS

Title: "Omnichannel Strategy at HUGO BOSS"

Lecture: Omnichannel Business, Part-Time MBA

Date: Satruday, 18.04.2020

Executive Director Sales, Marketing, Aftersales at Opel

Title: "Pricing at Opel"

Lecture: Price Management, Full-Time MBA

Date: Wednesday, 25.03.2020

Business Development Manager Pricing at Vistex GmbH

Title: "Digital Transformation and Pricing"

Lecture: Price Management, Full-Time MBA

Date: Wednesday, 18.03.2020

CIO at TUI Group

Title: "Inspired Transformation"

Lecture: Marketing Core Course, Part-Time MBA

Date: Saturday, 01.02.2020

Head of Retail & Wholesale Poland at Hugo BOSS

Title: "Omnichannel Marketing at Hugo Boss"

Lecture: Omnichannel Bootcamp

Date: Thursday, 30.01.2020

Head of eCommerce Germany bei Henkel Laundry & Home Care

Title: "Henkel Insights"

Lecture: Marketing Core Course, Part-Time MBA

Date: Saturday, 11.01.2020
 

Director Strategy & Insights at McDonald’s Germany

Title: "Procing Strategy at McDonald’s"

Lecture: B2C Price Management, M.Sc.

Date: Monday, 02.12.2019

Head of E-Commerce bei Henkel Laundry & Home Care

Title: "Omnichannel at Henkel"

Lecture: Omnichannel Bootcamp

Date: Thursday, 28.11.2019

Partner at Simon, Kucher & Partners

Title: "International Price Management"

Lecture: B2C Price Management, MSc

Date: Wednesday, 27.11.2019

Client Solutions Manager Retail DACH at Facebook

Title: "Mobile Advertising and Messaging"

Lecture: Marketing Core Course, Full-Time MBA

Date: Wednesday, 23.10.2019

CEO, Porsche Design Group

Title: "Porsche Design Timepieces - Relaunch of a Premium Watch Brand"

Lecture: Luxury Brand Marketing

Date: Wednesday, 17.07.2019

Product Management S-Class and Derivates, Pullman Mercedes-Benz

Title: "Modern Luxury"

Lecture: Luxury Brand Marketing

Date: Monday, 15.07.2019

Managing Director, fritz-Kulturgüter

Title: "Fritz Kola"

Lecture:  Marketing Core Course, Full-Time MBA

Date: Wednesday, 26.06.2019

Director Account Management Hightech & Entertainmen, Arvato SCM Solutions

Title: „Outsourcing im Omnichannel Zeitalter"

Lecture: LZ Bootcamp - Omnichannnel Sales

Date: Thursday, 23.05.2019

Marketing Director, Parfums Christian Dior (LVMH)

Title: „Leading a luxury beauty brand in a disruptive environment”

Lecture: Luxus Brand Management, EMBA

Date: Saturday, 11.05.2019

Managing Partner, Wellendorff

Title: „Wellendorff Jewellery"

Lecture: Luxus Brand Management, EMBA

Date: Saturday, 11.05.201

Executive Vice President, Henkel Beauty Care

Title: „Reinventing Innovation & Marketing"

Lecture: Marketing, Part-Time MBA

Date: Saturday, 13.04.2019

Associates, A.T. Kearney

Title: „Digital in the Luxury Industry – Key Drivers and Implications"

Lecture: Luxury Brand Management, MSc

Date: Thursday, 04.04.2019

Director Marketing and Product Management, Hapag-Lloyd Cruises

Title: „Doing Marketing for EUROPA 2, the World's Best, Ultra-Luxury Cruise Vessel" 

Lecture: Lucury Brand Management, MSc

Date: Monday, 25.03.2019

Head of Sales Retail and Client Solutions Manager, Facebook Germany

Title: „Omnichannel Communication"

Lecture: LZ Bootcamp - Omnichannel Marketing

Date: Thursday, 31.01.2019

Founder & Managing Director, Esome

Title: „Social media - more than a niche”

Lecture: Marketing Core Course, Part-Time MBA

Date: Saturday, 26.01.2019

Director Pricing and Senior Manager Pricing, adidas

Title: „Value Based Pricing"

Lecture: Price Management, Full-Time MBA

Date: Wednesday, 23.01.2019

e-Category Manager, L'Oréal Germany

Title: „Orchestrating a successful omnichannel strategy in a selective distribution channel”

Lecture: Omnichannel Retail Marketing for Consumer Goods, BSc

Date: Tuesday, 25.09.2018

Senior Manager Brand Finance - Pricing and Assistant Manager Pricing – Value Based Pricing, adidas

Title: „Orchestrating a successful omnichannel strategy in a selective distribution channel”

Lecture: Omnichannel Retail Marketing for Consumer Goods, BSc

Date: Tuesday, 25.09.2018

Head of Product Management Mercedes-Benz S-Class, S-Coupé, S-Cabriolet and Mercedes-Maybach

Title: „Mercedes-Mabyach – a luxury brand on the move”

Lecture: Luxury Brand Management, MBA Guanghua School of Management

Date: Wednesday, 18.07.2018

Founder and CEO of The Bridge to Luxury – Consulting for Luxury Brands

Title: „Balancing tradition and innovation in industrial luxury – Asian opportunities"

Lecture: Luxury Brand Management, MBA Guanghua School of Management

Date: Monday, 16.07.2018

Managing Director, Esome

Title: „Social media - more than a niche”

Lecture: Marketing Core Course, MBA

Date: Monday, 18.06.2018

Marketing Director, Parfums Christian Dior

Title: „DIO(R)EVOLUTION – Managing a luxury brand in a disruptive Environment”

Lecture: Luxury Brand Management, EMBA

Date: Saturday, 26.05.2018

Director Product Management Europa 2 and Director Marketing, Hapag Lloyd Cruises

Title: „Doing marketing for EUROPA 2, the world’s best, ultra-luxury cruise vessel“ 

Lecture: Luxury Brand Management, MSc 

Date: Monday, 09.04.2018

Chief Multichannel Officer, GLOBUS SB-Warenhaus Holding GmbH & Co. KG

Title: „Retail communication transformation from traditional mass communication towards personalized customer dialogue“ 

Lecture: Omnichannel Retail Marketing for Consumer Goods, BSc 

Date: Wednesday, 07.02.2018

Senior Manager Brand Finance - Pricing, adidas

General Manager Maybelline New York, L'Oréal Deutschland GmbH

Title: “Digital marketing and cosmetics advertising delivered through social media and search engines” 

Lecture: Marketing, Full-Time MBA

Date: Saturday, 09.12.2017

Business Coach Expert Projects, Evonik

Title: “Pricing excellence in B2C companies - from basic rules to pricing innovation”

Lecture: B2C Price Management, MSc

Date: Monday, 04.12.2017

Partner, Global Consumer & Retail Practice, Simon-Kucher & Partner

Title: "International Price Management”

Lecture: B2C Price Management, MSc

Date: Monday, 20.11.2017

General Manager & Co-Founder, What's Beef?!

Title: "Digital Transformation in the Retail and Food Service Industry"

Lecture:  Marketing, Full-Time MBA

Date: Thursday, 26.10.2017

Senior Innovation Manager, OBI

Title: "OBI Gartenplaner – a X-Channel approach in the development from single product to solution provider”

Lecture: Omnichannel Retail Marketing, BSc

Date: Monday, 16.10.2017

Partner, Bain & Company Germany

Title: "Omnichannel – why it matters and what it takes"

Lecture:  Omnichannel Retail Marketing, BSc

Date: Thursday, 12.10.2017

Chief Multichannel Officer, GLOBUS SB-Warenhaus Holding GmbH & Co. KG

Title: „Retail communication transformation from traditional mass communication towards personalized customer dialogue“

Lecture:  Omnichannel Retail Marketing, BSc

Date: Friday, 15.09.2017

Business Coach Expert Projects, Evonik Germany

Title: "Pricing Excellence - From basic rules to pricing innovation: cross-industry examples”

Lecture:  Price Management, Part-Time MBA

Date: Saturday, 22.07.2017

CEO, BBDO Germany

Title: "Advertising in a digital world”

Lecture:  Introduction to Marketing, Full-Time MBA

Date: Wednesday, 26.04.2017

Managing Director, DataLab

Title: "Big Data: How to get valuable insights from my customer data?”

Lecture: Omnichannel Retail Marketing, BSc

Date: Wednesday, 15.02.2017