Our Guest Speakers –
Bridging the gap between business and academia
Exchanging scientific and business know-how and experiences is an essential component of both our research and teaching activities. We strive to follow up questions of managerial relevance in our research and apply these scientific insights in our teaching.
Corporate guest speakers make a considerable contribution to achieving this target. If you are interested in getting involved in our guest speaker program, please get in touch with us!
Senior Vice President of Global Brand Management, Telenor Group
Title: "How brands stay relevant?"
Lecture: Marketing Core Course, Full-Time MBA
Date: Tuesday, 30.06.2020
Director Strategy & Business Development at MCM
Title: "MCM worldwide: How to cope with COVID19?"
Lecture: Marketing Core Course, Full-Time MBA
Date: Monday, 29.06.2020
Manager Digital Innovation Program at Amazon Web Services
Title: "Amazon’s culture of innovation"
Lecture: Marketing Core Course, Full-Time MBA
Date: Tuesday, 23.06.2020
Executive Director Sales, Marketing, Aftersales at Opel
Title: "Pricing at Opel"
Lecture: Price Management, Part-Time MBA
Date: Sunday, 24.05.2020
CEO at NGF rocks
Title: "Pricing of New Products and Innovations"
Lecture: Price Management, Part-Time MBA
Date: Satruday, 23.05.2020
Vice President Digital Henkel Beauty Care at Henkel
Title: "eCommerce and Omnichannel Marketing"
Lecture: Omnichannel Business, Part-Time MBA
Date: Satruday, 09.05.2020
Senior Head of Global Demand Planning at HUGO BOSS
Title: "Omnichannel Strategy at HUGO BOSS"
Lecture: Omnichannel Business, Part-Time MBA
Date: Satruday, 18.04.2020
Executive Director Sales, Marketing, Aftersales at Opel
Title: "Pricing at Opel"
Lecture: Price Management, Full-Time MBA
Date: Wednesday, 25.03.2020
Business Development Manager Pricing at Vistex GmbH
Title: "Digital Transformation and Pricing"
Lecture: Price Management, Full-Time MBA
Date: Wednesday, 18.03.2020
CIO at TUI Group
Title: "Inspired Transformation"
Lecture: Marketing Core Course, Part-Time MBA
Date: Saturday, 01.02.2020
Head of Retail & Wholesale Poland at Hugo BOSS
Title: "Omnichannel Marketing at Hugo Boss"
Lecture: Omnichannel Bootcamp
Date: Thursday, 30.01.2020
Head of eCommerce Germany at Henkel Laundry & Home Care
Title: "Henkel Insights"
Lecture: Marketing Core Course, Part-Time MBA
Date: Saturday, 11.01.2020
Director Strategy & Insights at McDonald’s Germany
Title: "Procing Strategy at McDonald’s"
Lecture: B2C Price Management, M.Sc.
Date: Monday, 02.12.2019
Head of E-Commerce at Henkel Laundry & Home Care
Title: "Omnichannel at Henkel"
Lecture: Omnichannel Bootcamp
Date: Thursday, 28.11.2019
Partner at Simon, Kucher & Partners
Title: "International Price Management"
Lecture: B2C Price Management, MSc
Date: Wednesday, 27.11.2019
Client Solutions Manager Retail DACH at Facebook
Title: "Mobile Advertising and Messaging"
Lecture: Marketing Core Course, Full-Time MBA
Date: Wednesday, 23.10.2019
CEO, Porsche Design Group
Title: "Porsche Design Timepieces - Relaunch of a Premium Watch Brand"
Lecture: Luxury Brand Marketing
Date: Wednesday, 17.07.2019
Product Management S-Class and Derivates, Pullman Mercedes-Benz
Title: "Modern Luxury"
Lecture: Luxury Brand Marketing
Date: Monday, 15.07.2019
Managing Director, fritz-Kulturgüter
Title: "Fritz Kola"
Lecture: Marketing Core Course, Full-Time MBA
Date: Wednesday, 26.06.2019
Director Account Management Hightech & Entertainmen, Arvato SCM Solutions
Title: „Outsourcing im Omnichannel Zeitalter"
Lecture: LZ Bootcamp - Omnichannnel Sales
Date: Thursday, 23.05.2019
Marketing Director, Parfums Christian Dior (LVMH)
Title: „Leading a luxury beauty brand in a disruptive environment”
Lecture: Luxus Brand Management, EMBA
Date: Saturday, 11.05.2019
Managing Partner, Wellendorff
Title: „Wellendorff Jewellery"
Lecture: Luxus Brand Management, EMBA
Date: Saturday, 11.05.2019
Executive Vice President, Henkel Beauty Car
Title: „Reinventing Innovation & Marketing"
Lecture: Marketing, Part-Time MBA
Date: Saturday, 13.04.2019
Associates, A.T. Kearney
Title: „Digital in the Luxury Industry – Key Drivers and Implications"
Lecture: Luxury Brand Management, MSc
Date: Thursday, 04.04.2019
Director Marketing and Product Management, Hapag-Lloyd Cruises
Title: „Doing Marketing for EUROPA 2, the World's Best, Ultra-Luxury Cruise Vessel"
Lecture: Lucury Brand Management, MSc
Date: Monday, 25.03.2019
Head of Sales Retail and Client Solutions Manager, Facebook Germany
Title: „Omnichannel Communication"
Lecture: LZ Bootcamp - Omnichannel Marketing
Date: Thursday, 31.01.2019
Founder & Managing Director, Esome
Title: „Social media - more than a niche”
Lecture: Marketing Core Course, Part-Time MBA
Date: Saturday, 26.01.2019
Director Pricing and Senior Manager Pricing, adidas
Title: „Value Based Pricing"
Lecture: Price Management, Full-Time MBA
Date: Wednesday, 23.01.2019
e-Category Manager, L'Oréal Germany
Title: „Orchestrating a successful omnichannel strategy in a selective distribution channel”
Lecture: Omnichannel Retail Marketing for Consumer Goods, BSc
Date: Tuesday, 25.09.2018
Senior Manager Brand Finance - Pricing and Assistant Manager Pricing – Value Based Pricing, adidas
Title: „Value Based Pricing"
Lecture: Price Management, Part-Time MBA
Date: Saturday, 21.07.2018
Head of Product Management Mercedes-Benz S-Class, S-Coupé, S-Cabriolet and Mercedes-Maybach
Title: „Mercedes-Mabyach – a luxury brand on the move”
Lecture: Luxury Brand Management, MBA Guanghua School of Management
Date: Wednesday, 18.07.2018
Founder and CEO of The Bridge to Luxury – Consulting for Luxury Brands
Title: „Balancing tradition and innovation in industrial luxury – Asian opportunities"
Lecture: Luxury Brand Management, MBA Guanghua School of Management
Date: Monday, 16.07.2018
Managing Director, Esome
Title: „Social media - more than a niche”
Lecture: Marketing Core Course, MBA
Date: Monday, 18.06.2018
Marketing Director, Parfums Christian Dior
Title: „DIO(R)EVOLUTION – Managing a luxury brand in a disruptive Environment”
Lecture: Luxury Brand Management, EMBA
Date: Saturday, 26.05.2018
Director Product Management Europa 2 and Director Marketing, Hapag Lloyd Cruises
Title: „Doing marketing for EUROPA 2, the world’s best, ultra-luxury cruise vessel“
Lecture: Luxury Brand Management, MSc
Date: Monday, 09.04.2018
Chief Multichannel Officer, GLOBUS SB-Warenhaus Holding GmbH & Co. KG
Title: „Retail communication transformation from traditional mass communication towards personalized customer dialogue“
Lecture: Omnichannel Retail Marketing for Consumer Goods, BSc
Date: Wednesday, 07.02.2018
Senior Manager Brand Finance - Pricing, adidas
Title: “Value Based Pricing – to bring the consumer into the focus of our pricing decisions"
Lecture: Price Management, Full-Time MBA
Date: Thursday, 16.01.2018
General Manager Maybelline New York, L'Oréal Deutschland GmbH
Title: “Digital marketing and cosmetics advertising delivered through social media and search engines”
Lecture: Marketing, Full-Time MBA
Date: Saturday, 09.12.2017
Business Coach Expert Projects, Evonik
Title: “Pricing excellence in B2C companies - from basic rules to pricing innovation”
Lecture: B2C Price Management, MSc
Date: Monday, 04.12.2017
Partner, Global Consumer & Retail Practice, Simon-Kucher & Partner
Title: "International Price Management”
Lecture: B2C Price Management, MSc
Date: Monday, 20.11.2017
General Manager & Co-Founder, What's Beef?!
Title: "Digital Transformation in the Retail and Food Service Industry"
Lecture: Marketing, Full-Time MBA
Date: Thursday, 26.10.2017
Senior Innovation Manager, OBI
Title: "OBI Gartenplaner – a X-Channel approach in the development from single product to solution provider”
Lecture: Omnichannel Retail Marketing, BSc
Date: Monday, 16.10.2017
Partner, Bain & Company Germany
Title: "Omnichannel – why it matters and what it takes"
Lecture: Omnichannel Retail Marketing, BSc
Date: Thursday, 12.10.2017
Chief Multichannel Officer, GLOBUS SB-Warenhaus Holding GmbH & Co. KG
Title: „Retail communication transformation from traditional mass communication towards personalized customer dialogue“
Lecture: Omnichannel Retail Marketing, BSc
Date: Friday, 15.09.2017
Business Coach Expert Projects, Evonik Germany
Title: "Pricing Excellence - From basic rules to pricing innovation: cross-industry examples”
Lecture: Price Management, Part-Time MBA
Date: Saturday, 22.07.2017
CEO, BBDO Germany
Title: "Advertising in a digital world”
Lecture: Introduction to Marketing, Full-Time MBA
Date: Wednesday, 26.04.2017
Managing Director, DataLab
Title: "Big Data: How to get valuable insights from my customer data?”
Lecture: Omnichannel Retail Marketing, BSc
Date: Wednesday, 15.02.2017