Professor Dr. Martin Fassnacht
Chair of Strategy and Marketing

Activities and Functions

  • Professor and Director of the Chair of Strategy and Marketing, WHU – Otto Beisheim School of Management
  • Scientific Director of the Center for Market-Oriented Corporate Management (CMM) at WHU
  • Academic Director of the WHU Full-Time und Part-Time MBA program
  • Speaker of the Marketing and Sales Group at WHU
  • Chairman of the Advisory Board of Henkel Center for Consumer Goods (HCCG) at WHU
  • Strategic Advisor for Consumer Goods Manufacturers and Retailer

Research Fields

  • Price management
  • Brand management
  • Retail marketing and omnichannel business

Professional Career

Date   University Position
Since 2003   WHU – Otto Beisheim School of Management Professor and Director of the Chair of Strategy and Marketing
Since 2010   WHU – Otto Beisheim School of Management Chairman of the Advisory Board of Henkel Center for Consumer Goods (HCCG)
Since 2017   WHU – Otto Beisheim School of Management Academic Director of the WHU MBA program
2017 - 2020   FAZ - Economist Ranking Four years in a row listed in the FAZ - Economist Ranking among the 100 most influential economists in Germany
2017 - 2018   German Marketing Association Board Member for Research/Innovation
2013 – 2014   German Academic Association for Business Research Chairman of the Marketing Commission
2010   German Marketing Association and GfK-Nuremberg e.V. Winner of the “3. Georg-Bergler-Prize for Marketing”
2003 – 2010   WHU – Otto Beisheim School of Management Academic Director of two executive education programs for METRO GROUP
2007 – 2009   WHU – Otto Beisheim School of Management Associate Dean
2006 – 2009   WHU – Otto Beisheim School of Management Academic Director of Marketing and Communications
2006 – 2007   WHU – Otto Beisheim School of Management Academic Director of the Master of Science Program
2001   University of Mannheim Habilitation (post-doctoral thesis)
2001 – 2003   University of Paderborn Associate Professor of Marketing
1999 – 2001   University of Mannheim Assistant Professor with Professor Dr. Dr. h.c. mult. Christian Homburg
1996 – 2000   Prof. Homburg & Partner GmbH Consultant and Director for Management Education on a freelance basis
1999   University of Texas at Austin, Austin, USA Visiting Scholar at the McCombs School of Business
1996 – 1998   WHU – Otto Beisheim School of Management Assistant Professor Dr. with Professor Dr. Dr. h.c. mult. Christian Homburg
1990 – 1995   University of Mainz Research Assistant and Ph.D. student with Professor Dr. Dr. h.c. mult. Hermann Simon
1992 – 1993   Vanderbilt University, Nashville, Tennessee, USA Visiting Scholar at the Owen Graduate School of Management
1985 – 1990   University of Mannheim Business Administration studies