Price Management – Strategy, Analysis, Decision, Implementation.
Textbook “Price Management” – English edition now available!
The English edition of the Georg-Bergler-Prize award-winning textbook “Price Management”, authored by Hermann Simon and Martin Fassnacht, was published by Springer Nature, New York, in January 2019. What makes the book so unique in the realm of pricing?
- The volume's 558 pages provide the most comprehensive and up to date coverage of pricing topics. The chapter on Innovations in Price Management alone has 43 pages, focusing heavily on digital pricing models.
- The book reflects the most recent state of science, including new developments in e-commerce, artificial intelligence, and deep learning.
- The book combines theory and practice in a unique way.
- The process view of strategy, analysis, decision, implementation corresponds to the practitioners’ needs.
- Separate chapters discuss industry-specific peculiarities of price management in consumer and industrial goods, services, and retail.
ISBN 978-3-319-99455-0
Price: 53,49 EUR
eBook: 42,79 EUR
“This book is truly state of the art and the most comprehensive work in price management.” Professor Philip Kotler, Kellogg School of Management, Northwestern University
“This very important book builds an outstanding bridge between science and practice.“ Kasper Rorsted, former CEO, Adidas
“This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
This is what Philip Kotler, Kasper Rorsted and Dr. Chang-Gyu Hwang say about the textbook
Preismanagement – Strategie, Analyse, Entscheidung, Umsetzung. Awarded with the Georg-Bergler-Prize for "Absatzwirtschaft".
This book provides a comprehensive understanding of pricing. Price management is understood as a process that proceeds through the four phases strategy, analysis, decision, and implementation. Separate chapters discuss industry-specific peculiarities of price management in consumer and industrial goods, services, and retail. The 4th edition of the classic "Price Management" has been completely revised and pervades the subject in up-to-date, compact, and clear manner. Practical examples from different industries illustrate the procedure in all four phases of the process. The digitization is systematically taken into account in all chapters and process phases. This definitive work includes a completely new chapter on innovation in price management.
Professor Dr. H. C. Dr. mult. Hermann Simon is founder and chairman of Simon-Kucher & Partners. He was elected as the most influential living management-thinker in the German-speaking region. He was professor of business administration and marketing at the Universities of Mainz and Bielefeld. As a visiting professor he taught at the Harvard Business School, Stanford University, INSEAD, Keio University Tokyo, and London Business School. Simon studied economics and business administration at the Universities of Cologne and Bonn. He completed his doctorate and habilitation with Professor Dr. Dr. H. C. mult. Horst Albach.
ISBN: 978-3-658-11870-9
Price: 49,99 EUR
eBook: 39,99 EUR
"A book of great value which excellently bridges the gap between science and practice." (Kasper Rorsted, former CEO, Adidas AG)
"This book is truly state of the art and the most comprehensive work in price management." (Prof. Philip Kotler, Kellogg School of Management, Northwestern University)
"This book shows that digitization has arrived in price management. Absolute state of the art." (Oliver Samwer, CEO, Rocket Internet AG)
"Price Management presented comprehensive and comprehensible. Well done and thus absolutely worth reading!" (Prof. Dr. Bernd Skiera, Chair of Marketing, in particular electronic commerce, Goethe University Frankfurt am Main)
"Price management is particularly important for premium brands. This book provides everything you need for a successful premium pricing." (Dr. Reinhard Zinkann , Managing Partner , Miele & Cie . KG)