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WHU Asia Center –

Researching international business along the Asia-Europe axis.

About us

Our mission is to conduct leading international business research along the Asia-Europe axis, and to make research findings available for the academic community, practitioners, and students.

Our objective is to become a focal point in Europe for research on internationalization towards Asia, internationalization of emerging firms from Asia, and Asia as a global supply market.

Our prime focus is academic research, with the aim of contributing to the global scientific debate on Asia-related business topics. We also thrive to transfer research findings into management practice through high-impact practitioner publications, Executive Education programs, and conferences, and to base our teaching solidly on the most current scientific findings.


The team of the WHU Asia Center.

Assistant Professor Jiachun Lu


+49 (0)261 6509 327
Send email

Renate Schirra

Personal Assistant

+49 (0)261 6509 321
Send email


Our publications –
Selected articles, books, and papers of the Asia Center.

To view the entire list of publications, you can download the PDF here.

Get in touch

Get in touch with us –
We look forward to hearing from you.

Assistant Professor Dr. Jiachun Lu

Director Asia Center

+49 (0)261 6509 327

Renate Schirra

Personal Assistant

+49 (0)261 6509 321