Mercator Endowed Chair of Demand Management & Sustainable Transport
Gideon Gottschalg (born 1997) is a PhD student and research assistant at the Mercator Chair for Demand Management & Sustainable Transport at WHU - Otto Beisheim School of Management since February 2023. Gideon Gottschalg completed a Master's degree in Production and Logistics at the Gottfried Wilhelm Leibniz University of Hannover.
His studies focused on automation and production management/factory planning. In his master's thesis, Gideon Gottschalg designed a planning tool for floor space planning in factories including the development of a prototype.
After graduation, Gideon Gottschalg worked as a management consultant at McKinsey & Company in Hamburg in the area of digital and analytics and gained experience in numerous projects with a focus on automotive as well as digital transformations.
His research interests lie in the mathematical modeling and optimization of demand management concepts using machine learning algorithms, among other things.