Dr. Bernhard von Mutius
- Associate, AT Kearney, Munich, Germany, since 2020
- Doctoral Student, WHU - Otto Beisheim School of Management, Vallendar, Germany, 2018-2020
- MoreSteam Lean Six Sigma Green Belt, 2020
- Von Mutius, Bernhard; Huchzermeier, Arnd (2020a): Customer-Centric Category Selection for Mobile and Print Promotions in Loyalty Reward Programs. Naval Research Logistics (Special Issue on Analytics and Operations of Online Retailing), August, and https://doi.org/10.1002/nav.21934
- von Mutius, Bernhard; Huchzermeier, Arnd (2020b): A Customer Segmentation Framework for Targeted Category Coupons in Retail. https://ssrn.com/abstract=3411661, 37 p.
- von Mutius, Bernhard (2020): Segment-of-One Marketing. Data-Driven Models for CLV and ROI Optimization. Unpublished Dissertation, WHU – Otto Beisheim School of Management, 125 p.