Dr. Verena Höllriegl
- CEO, MEDICON, Nuremberg, Germany, since 2008
- External Doctoral Student, WHU - Otto Beisheim School of Management, Vallendar, Germany, 2012-2018
- Höllriegl, Verena (2018): Customer Reactivation Management in the Pharmacy Market - Resource-efficient Implementation of Direct Marketing Campaigns for Long-term Profit Maximization. Unpublished Dissertation, WHU – Otto Beisheim School of Management, 221 p.