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  • Programs
    • Bachelor Program
    • Master of Science Programs
    • MBA Programs
    • Global Online MBA
    • Kellogg-WHU Executive MBA Program
    • Doctoral Program
    • Exchange Programs
    • Customized European Programs
    • Bachelor European Summer Program
    • MBA European Summer Program
    • Online Bachelor European Summer Program
    • Online MBA European Summer Program
    • Career Center
  • Executive Education
  • Faculty
    • Economics Group
      • Institute for Industrial Organization
      • Econometrics and Statistics
      • Economic and Social Policy
      • Macroeconomics and International Economics
      • Monetary Economics
      • Small and Medium-Sized Enterprises
      • Center for EUropean Studies
      • Center for Non-Profit Management
      • Center for Responsible Leadership
    • Entrepreneurship and Innovation Group
      • Institute of Family Business and Mittelstand
      • Entrepreneurship and New Business Development
      • Entrepreneurship II
      • Entrepreneurship, Innovation and Technological Transformation
      • Family Business
      • Innovation and Corporate Transformation
      • Sports and Management
      • Technology and Innovation Management
      • Entrepreneurship Center
      • Center for Sports and Management
    • Finance and Accounting Group
      • Behavioral Finance
      • Corporate Finance
      • Empirical Corporate Finance
      • Empirical Capital Market Research
      • Finance
      • Financial Accounting
      • adidas Chair of Finance, Accounting, and Taxation
      • International Accounting
      • Mergers and Acquisitions
      • Center of Asset and Wealth Management
      • Financial Accounting and Tax Center
    • Management Group
      • Institute of Management Accounting and Control
      • Corporate Management and Change
      • Leadership
      • Organizational Behavior
      • Organizational Theory
      • Strategic Management
      • Center for Controlling and Management
    • Marketing and Sales Group
      • Digital Marketing
      • Market Research
      • Sales Management and Business-to-Business Marketing
      • Service Psychology
      • Strategy and Marketing
      • Center for Market-Oriented Corporate Management
      • Henkel Center for Consumer Goods
      • Apl. Professorship of Marketing
    • Supply Chain Management Group
      • Kühne Institute for Logistics Management
      • Demand Management and Sustainable Transport
      • International Business and Supply Management I
      • International Business and Supply Management II
      • Logistics Management
      • Logistics and Services Management
      • Operations Management
      • Production Management
      • Asia Center
      • Center for Collaborative Commerce
  • Research
    • Research
    • WHU Expert Database
    • WHU Knowledge
    • Awards
    • Publications
    • Editorial Services
    • Library
  • About WHU
    • About WHU
    • WHU Foundation
    • WHU Bookshop
    • WHU Online Shop
  • Career
  • Recruit at WHU
  • Campus Vallendar
  • Campus Düsseldorf
  • In Praxi
  • Public Relations
  • Expertise on Corona
  • WHU in times of Corona
  • Magazine
  • WHU Knowledge
  • Events