Oliver Höllriegl
Chair for Production Management

Team Lead Data & Analytics
Hitachi Solutions Europe
Nuremberg, Germany

LinkedIn

Abbreviated CV

  • Doctoral Student, WHU - Otto Beisheim School of Management, Vallendar, Germany, since 2018
  • Director Consumer Insights & Marketing Effectiveness, GfK, Nuremberg, Germany, since 2015
  • Dipl. Betriebswirt (Univ.), Friedrich-Alexander-Universität Erlangen-Nürnberg, 2009

Research Areas

  • Customer churn prevention and reactivation
  • Customer retention management
  • Pharmacy market