Privacy Statement

WHU – Otto Beisheim School of Management, hereinafter called WHU, is pleased that you are visiting our website. Following we provide information regarding data protection.

Personal Data

Personal data means any information concerning the personal or material circumstances of an identified or identifiable individual. This includes information such as your correct name, your address, your telephone number and your date of birth. Information not directly connected with your real identity – such as favourite Web pages or the number of users on a site – is not personal data.

Collecting and Processing Personal Data

When you visit our Website, the communication data of the requesting computer, the Web pages you visit on our site, the date and the duration of the visit, the data identifying the type of browser and operating system used, and the Website from which you visit us are temporarily stored by default by our Web servers for the purposes of system security. Personal details over and above this, such as your name, your address, telephone number or e-mail address, are not captured, unless you give this information of you own free will, e.g. when you wish to register, as part of a survey or a competition, to arrange a contract, or you request information.

Using, Disclosing and Distributing Personal Data

If you have provided us with any personal data we only use these data for technical administration of our Web pages and to respond to your wishes and requests, which as a rule means to process any contract concluded with you or to reply to any queries you may have. Only if you have given us your consent beforehand or if you – subject to it being provided for under statutory regulations – have not raised an objection, do we also use these data for product-related surveys and for purposes of marketing. Your personal data are not disclosed, distributed, sold or communicated in any other way to third parties unless it is necessary in order to fulfil a contract or you have given your express consent.

Using Cookies

As a rule, we do not use cookies on our Website. Only in exceptional cases are so-called session cookies used, which store data in your browser's memory to aid technical control of the session. These data are not person-specific and they are deleted when or even before you close your browser. Should an isolated instance arise which compels us to store personal data as well in a cookie, we will obtain your express consent beforehand. Additionally, we would point out that browsers generally have functions for cookie administration.


The WHU takes all the necessary technical and organizational security measures to protect your personal data against loss and misuse. Your data are stored in a secure operating environment for example, which the public cannot access. If you wish to contact the WHU by e-mail, we would draw your attention to the fact that the confidentiality of the information transmitted cannot be guaranteed. Third parties can view the contents of e-mails. We therefore recommend that you send us confidential information only by post.

Hints to web analysis

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).  Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.  Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.  You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.  By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Google Conversion Tracking

This website uses Google conversion tracking. If you reached this website through an advertisement on Google, Google AdWords will set a cookie with a maturity of 30 days on your computer. The information collected by these cookies enable the creation of AdWords conversion statistics for AdWords clients. However, it is not possible to personally identify visitors through these statistical information. If you want to prohibit the tracking process, you can block or refuse cookies from the domain in your browser.

Google Remarketing

This website uses remarketing. Google Remarketing is a technology that repeatedly addresses people - who have already visited this website – by targeted advertising within the scope of the Google Display Network through further ads on other websites. The display of the advertisements is carried out by reading cookies (third-party DoubleClick cookie), which are set when you first visit the website. If you do not want to receive interests-based advertising, you can manage the cookies for these purposes in the Ads Preferences Manager or disable them via the NAI (Network Advertising Initiative).

For more information, please refer to the privacy policy of Google.


This website uses CrazyEgg, a web analysis tool by the company Crazy Egg, Inc., 16220 E. Ridgeview Lane, La Mirada, CA 90638, USA.


This analytical tool enables the analysis of how you are using the website (which contents are being clicked) by means of cookies. There is no compilation, processing or usage of personal data during the application of the analysis. Only usage profiles will be created when pseudonyms are being used. It is possible to prohibit the analysis (opt-out-possibility) by clicking on the following link:

Usage of the Facebook plug-ins

This website uses plugins of the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").

If you visit websites that include plug-ins within, an automatic connection to the Facebook servers is established and the plugin is represented on your website by a notification in your browser. Therefore, the information on which web sites you visit, is automatically transmitted to the Facebook server. If you are logged in as a member of Facebook, Facebook assigns this information to your personal Facebook account. When using the plugin functions (e.g. clicking the "like" button, submitting a comment), these information are also assigned to your Facebook account, which can only be prevented by logging out before using the plugin.

For further information on the collection and usage of data by Facebook, on your rights regarding the protection of your privacy, please see the privacy policies of Facebook.

Right to Information

You have a right to receive information free of charge about your stored data as well as a right to correction, blocking or deletion of this data. For questions concerning the collection, processing or use of your personal data, for information, correction, blocking or deletion of data, please contact: Mr. Achim Sommer, Dr. Dornbach Consulting GmbH, Anton-Jordan-Straße 1, 56070 Koblenz, Phone: 0261-9431 434, Fax: 0261-9431 445, E-Mail:

Contacting Us

Please contact the WHU's Data Protection Officer if you have any questions concerning the processing of your personal data. You can also contact him and his team if you would like any other information, or have suggestions and comments, or if you wish to make a complaint.