Dr. Tanja Prinzessin zu Waldeck
Diplom-Kauffrau, Class of 2001; Doctorate
Four (Charlotte, Philippa, Freya, Josias)
CEO Burda Forward
After finishing my studies at WHU, I worked at McKinsey for several years. When I was pregnant with my first child, I founded NetMoms, a website for parents, along with two other WHU alumni, Jens Echterling and Steffi Staar. Our idea was to create a Facebook network for mothers. Over the course of time we added a big guide for parents and an entertainment area, as well as apps and further service offerings. In the meantime, we are one of the largest women and parent sites in Germany. In 2012 we sold the company to Burda and I moved into the management of their digital publishing offerings (FOCUS Online, Huffington Post, NetMoms, Finanzen100, AMICA). On March 1st I will move into the management of the digital content marketing company Burda Forward Group. We are able to reach more than 34 million people a month with our services.
What is the best thing you took away from your studies at WHU (both professionally and privately)?
The best things are the many friendships, which last! Of course it is not possible to see and meet one another as often as one would wish, but the connection will ever last.
What advice would you give a WHU alumna today?
Today I would enjoy my time at WHU quite differently. Things you held important at that time are now, 15 years later, no longer important at all. Therefore, just ease off, and pick up the great atmosphere, the many friends and the exciting opportunities to learn or do something new every day.
What does success mean to you?
To me, success means to act and be in an environment in which I am comfortable and can achieve greatness with one another. I just like to win - a lot of friends and acquaintances can tell painful stories of how bad I am at losing when playing games or sports :) Yet still have fun doing it. However, I can only enjoy professional success when everything is okay with my family. For me, this is the basis of every action - my ying and yang.