Date and Time
Monday, April 23, 2018 at 1:30 - 3:00 pm (CET)
The B2B Sales Management course covers an overview of B2B sales contexts as well as managing the B2B sales process and sales force. The course is held as a case-based discussion and interactive lecture.
Professor Dr. Ove Jensen holds WHU’s Chair of Sales Management and Business-to-Business Marketing. Among the 200 marketing chairs at German research universities, he and his doctoral assistants are among the few research teams that are fully dedicated to the sales function.