The theses, written at the chair of Digital Marketing, led by Professor Dr. Christian Schlereth, focused on topics such as Chatbots, Value Chain Marketing and Digital Brand Equity. The students discussed their results with Facebook managers, including Director and WHU alumnus Kai Herzberger as well as marketing managers of the respective teams. All attendees were highly satisfied with the results and the joint project proved to be a great success.
Bachelor students present their theses at Facebook in Hamburg
Three WHU Bachelor students presented the results of their bachelor theses at the Facebook headquarters in Hamburg.