WHU General

Federal Institute for Sports Science Turns 50

Professor Dr. Sascha Schmidt speaks at the jubilee

The Federal Institute for Sports Science in Germany (BISp) celebrated its 50th anniversary on October 10 – unfortunately in the year of the Corona pandemic. Accordingly, the organizers had switched the celebrations to an online format titled "Sport-Wissen-Schaf(f)t-Erfolg.” As the BISp sees itself as a hub between sports, science, and politics, there was not only a review of half a century of sports history. Professor Dr. Sascha Schmidt, futurologist and Director of the Center for Sports and Management at WHU – Otto Beisheim School of Management, also discussed the directions in which sport could develop and the influence that changing values and technological change might have on it.

Please find the keynote (1:19:00 to 1:29:30, in German) and the subsequent panel discussion with Professor Schmidt here.