Last friday, Thomas Alscheid, Managing Director of WhiteWall Media GmbH gave an insightful guest lecture on Digital Marketing in a Premium Brand Segment in the customized master program. One important learning was on the role of discounts in the business model. They are like a double-edged sword: They appear as low-hanging fruit to drive short-term revenues; however, in the long run, severely harm businesses and how to avoid this trap. Thomas presentation was followed by a lively discussion. The student were curious to understand this better to see how it would apply to their companies.
A big thank you to, Thomas, for your inspiring session!