Guest talk by Nirit Ayal, CMO of Polariz

On May 31st, Nirit Ayal, CMO of Polariz, visited the marketing course of Prof. Schlereth of the Customized Masters Program.

In her presentation she talked about life in Israel and why Israel has become such a powerhouse for innovation. For example, she explained why Krav Maga is such an important part of Israeli society. In the second part of her presentation she talked about her company and marketing experiences and why they are different than in Germany or the USA. Our students were fascinated by her presentation and a lively discussion ensued.

We are looking forward to the other speakers in the course and to an exciting three weeks with the current Customized Master cohort.