Chair of Digital Marketing

European Marketing Academy Conference (EMAC) in Hamburg

The Chair of Digital Marketing presents research at annual conference.

During the week of May 28 until May 31 the European Marketing Academy Conference (EMAC) 2019 took place at the University of Hamburg. At the conference, doctoral student Simon Stolz presented his current research with Professor Dr. Christian Schlereth and Christina Hofmann-Stölting on the topic of “How Freemium Pricing Affects User Activity”. We are delighted about this opportunity to present our work and the feedback obtained from international marketing scholars.

The conference also offers a great opportunity to exchange with current and new colleagues and to learn about new research questions and methods. We thank the University of Hamburg and the international EMAC community for the interesting and inspiring days!