Chair of Digital Marketing

Guest lectures DB Fernverkehr AG and NXT Pharma & Hanfgeflüster

On March 29 and 30, Christian Vögle, Head of Business Development DB Fernverkehr AG, and Moritz Fendt, Co-Founder, WHU Alumni & CEO NXT Pharma & Hanfgeflüster, provided interesting insights during guest lectures in our BSc course 'Foundations of Marketing'.

Christian Vögle presented in his lecture "Overall strategy in long-distance rail traffic" the growth strategy of Deutsche Bahn in times after Corona.

Moritz Fendt presented on "Digital Marketing for a Non-Advertisable Product" the beginnings and growth strategy of his Beauty CBD products. 

On behalf of our team and all participating students, the Chair of Digital Marketing would like to thank Christian Vögle and Moritz Fendt for enriching our course with these exciting presentations.