Chair of Digital Marketing

Guest lectures Marketing GmbH and Hanfgeflüster GmbH

In the online MBA class “Marketing in a Digital World“, we welcomed two real digital marketing experts on October 1 and 8: Jan Hildebrand (Co-Founder Marketing GmbH) and Moritz Fendt (Co-Founder Hanfgeflüster GmbH).

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Moritz Fendt explained to the participants how to run digital marketing campaigns when advertising is not possible (like with CBD oils). He shared his expertise on managing and working with influencers and stressed the importance of measuring the success of each campaign.

Jan Hildebrand explained digital marketing best practices and carefully elaborated on how successful digital advertisers differ from the less successful ones. He also shared his insights on using key metrics for decision making, such as cost-per-order and cost-per-acquisition.

We would like to thank Jan Hildebrand and Moritz Fendt and all participants for the interactive presentations!