Chair of Digital Marketing

Guest lecture on "10 year Roadmap of Facebook &"

In his guest lecture "10 year Roadmap of Facebook &", Kai Herzberger, WHU Alumnus and Director eCommerce & Transformational Retail (DACH + EMEA), presented his view of current and above all future developments of the social network. 

In doing so, he increasingly focused on the new mission statement "bringing the world closer together" and exciting projects such as, which are not necessarily directly associated with Facebook. In the very well attended lecture hall, he also talked about the corporate culture on Facebook and led discussions with students on important topics such as Equal Pay and diversity.

On behalf of our team and our students, the chair of Digital Marketing would once again like to express their appreciation to Kai Herzberger for this excellent presentation and exciting insights into his daily work!