Chair of Digital Marketing

Guest lecture on „Discrete Choice Experiments meets Virtual Reality“

How well does Virtual Reality (VR) perform compared to established methods, and where exactly is this technology used in current research?

Alexandra Chirilov from GfK answered these and other questions on "Discrete Choice Experiments meets Virtual Reality" as part of her guest lecture in the master course "Marketing Engineering". She focused in particular on the use of VR in market research and presented inspiring examples to show the various advantages of this innovative technology. 

On behalf of the chair team and all students, the Chair of Digital Marketing would like to thank Mrs. Alexandra Chirilov for the interesting insights.