Chair of Digital Marketing

Guest lecture on "Internationalization Strategies"

Jens Rode, CEO of Tellja GmbH, presented today the Dos & Don'ts when going international with a start-up. He showed the advantages Tellja’s referral marketing concept provides as compared to affiliate marketing and can help make businesses grow. 

During an interactive and engaging guest talk on 28/03/2018 as part of the lecture "Foundations of Marketing", he provided hands-on insights into his daily working routine as CEO at Tellja GmbH and about the expected and unexpected challenges of the company's ongoing internationalization process.

On behalf of our team and our students, the Chair of Digital Marketing would again like to express their appreciation to Jens Rode for this excellent presentation and exciting insights from Tellja GmbH!