Chair of Digital Marketing

New publication on Fake News

Fake News is More Than Just Fabricated Content

In our latest research together with Sven Beisecker and Dr. Sebastian Hein, we offer a new perspective on Fake News: It is much more than just fake content! We show that manipulative argumentation techniques are suitable to illuminate the gray areas.

Learn more:

Summary of findings (WHU KNOWLEDGE):

Link to our publication:

Link to pre-print:'_Perception