Chair of Digital Marketing

New Article in the Fundraiser Magazin

Prof. Christian Schlereth & Beatrice Martin publish a new study on fundraising via social media in Germany.

[Translate to English:]
[Translate to English:]

The article appeared in the 2/2021 issue of Fundraiser Magazin. Together with Fundraiser Magazin, professional fundraisers in Germany were surveyed. The focus was on the use of Facebook peer-to-peer fundraising and how much it is currently employed in Germany.

You can find the full article here

The Fundraiser Magazin site can be reached via this link: