On November 6th Felix Eggers, Professor for Marketing at the University of Groningen, visited us and gave an inspiring talk on "Digitalization and Consumer Preferences".
He presented three research projects which are concerned with the measurement of economic value creation of free digital goods, such as Wikipedia or Facebook.
On behalf of the Marketing & Sales Group we would like to warmly thank you for your visit, Felix, and also for sharing your experience and background on the tenure track process, publication and international cooperation!