Chair of Digital Marketing

Research talk by Prof. Dr. Michael Haenlein

On July 11 and 12, WHU alumnus Michael Haenlein and now Professor of Marketing @ESCP Europe visited us and gave an inspiring talk on "Customer Retention in a Product Platform World" within the Marketing & Sales Group. He provided stunning insights about the mobile game industry and strategies for cross-promotion activities.

It was great to have you here, Michael, and also a big thank you for sharing your insights about the do’s and don’ts of how to publish based on your experience as the editor for the EJM!