Chair of Digital Marketing

Talk by Jens Hasche on the topic "Monetarization of digital products"

More and more businesses include digital components into their products, as Microsoft CEO Satya Nadella states „Every business will become a software business“. In this transition process the consultancy firm Simon Kucher & Partners takes on a special role due to their close collaboration with various Unicorn startups, operating across B2C and B2B sectors. On Tuesday April 2nd 2019 Jens Hasche gave us insights into the continuously growing branch of digital products and which particularities are important in this growing market.

On behalf of the chair team and the students, the Chair of Digital Marketing would like to take this opportunity to thank Jens Hasche for the exciting insights!