Chair of Digital Marketing

Participation in the European Marketing Academy Conference (EMAC)

The Chair of Digital Marketing was represented with research projects at the European Marketing Academy Conference (EMAC) 2023.

Prof. Dr. Christian Schlereth, Roman Antoschin, Christina Reh, Manuel Weber, Lukas Schnabl, Florian Platzek, Katharina Göring-Lensing-Hebben, Sven Beisecker

From Tuesday, May 23, 2023, to Friday, May 26, 2023, the EMAC - European Marketing Association Conference took place in Odense, Denmark, which Professor Dr. Christian Schlereth, Christina Reh, Sven Beisecker, Manuel Weber and Roman Antoschin attended. Professor Dr. Christian Schlereth and the chair team were represented with a total of ten presentations. 

The conference, which is hosted annually by the EMAC community, was hosted this year by the University of Southern Denmark. The Chair of Digital Marketing is grateful for the feedback received at the conference and the inspiration from the thoughts shared by colleagues. The conference was again a very exciting opportunity to exchange ideas and meet again with friendly chairs.