Chair of Digital Marketing

Third Digital Leader Award Presented

For the third time, WHU – Otto Beisheim School of Management provided scientific assistance for the Digital Leader Award, which was presented on June 28, 2018, in Berlin. The theme of the competition, initiated by IDG Deutschland, Computerwoche, CIO and Dimension Data Germany, is “Leadership in the Digital Age;” the award recognizes corporate leaders and other leadership figures who play an exemplary role in shaping the digital transformation within their company.

An interdisciplinary panel of judges had the task of selecting award-winners from nearly 100 applications in categories: Create ImpactRethink Marketing, Shape ExperienceInvent MarketsEmpower PeopleEnvision Strategy and Digitize Society.

Once again, WHU – Otto Beisheim School of Management was represented on the jury with Professor Dr. Christian Schlereth as the scientific partner for the Digital Leader Award. As Chairholder for Digital Marketing, on the evening of the award, he presented the prize “Rethink Marketing” to the winner, ABL Social Federation GmbH, for its omnichannel marketing platform. The platform enables the management, exploitation and analysis of advertising campaigns via various channels at the point of sale (PoS) or point of interest (PoI). Digital signage, among other things, including face detection and beacons, is used for this purpose. On this basis, advertising campaigns can be adapted in real time.

WHU is offering a special Executive Education Program for the first time in fall 2018, designed for executives from the non-profit sector who want to develop their own skills in the field of digital transformation.

Further information on the Management Program for Non-Profit Executives (in German)

Read more about the Digital Leader Award in Computerwoche (in German)